Industry: IT and telecommunications
Business type: Information services and technologies
Project phase: Startup/Seed
Investment need: USD 600 000
Type of investment: equity financing
The issue of monetization in games:
The statistics of a game very often provide only general regularities of the players behavior. Even in a case when these players are being clustered at some point, it will be a few numbers of such clusters.
Monetization and the mechanics are concentrated on the statistical average not taking into consideration individuality in traits. Meaning that, an individual has its private needs in gaming, behavioral traits in the game, his habits in making payments for content, engaging friends, watching ads etc. By not considering those things, it results in low ARPU and ARPPU.
What do we offer?
Enhancing of ARPU and ARPPU in gaming projects through analysis of personal behavior of every player with a help of modern algorithms. Forming of profiles for every single player.
Tailoring of monetization offers and individual approach in pricing and payment type offers dependent upon personal needs and traits. Search of optimal ways and mechanics for monetization for developers. Finding of bugs and overexploitations by players and spotting of abnormal content uses.
The point of the development of the project is forming of personalized offers in proper time for players when the probability of monetization becomes plausible.
What would the outcome be?
Increase in profits for developers by X-Y% without additional spending for marketing with a help of optimization of systems for monetizing games.
There will be tailored specifications for each single game upon game genre, the target audience, platform used, gaming mechanics, as well as ways for monetization. There is a possibility to plug-in the evaluation system at the development phase, as well as after the release, which is harder but possible.
We can make analytical mechanisms with a help of heuristic modeling that will be integrated into the system of data collection to making personal offers for monetization purposes.
Investor benefits
We project an average increase in profits by 20% over a single game. We expect to receive 50% out of increase in profits (which is still negotiable). The projections are as follows,
-Average game generates USD 400 000 a month. The system will enable to receive additional USD 80 000 resulting in USD 40 000 in profits a month
- Popular games generate USD 1mln a month. The system will help us to earn USD 100 000 a month.
By plugging to a game with one support employer, there will be prospects to earn money continually. After development and testing we will be able to sell it for millions and receive profits in 1.5-2years after work start. Seed investments for the team will recoup after integration in testing projects (at least three are needed).
Investment needs
The estimated amount is at USD 1mln depending upon aggressive or non-aggressive market entry. USD 600 000 - USD 900 000 may be sufficient. The bracket reveals large due to
- a) The prototype has not been finished yet, and there may be some pitfalls to understand and overcome
- b) The counterparties may produce setbacks
Guarantees for investors
We promise the continued support for the project including extending and upgrades.
The maximum flexibility towards different gaming projects or the projected related. At this, the project secures confidentiality issues.
What are our expectations?
We expect to receive commission from profits generated by the investing copyright holder of the system.
Barriers
Every game is unique and needs time for system to adapt to it, which is time consuming. At this, there will appear standardized solutions upon the games engagement during the operating period.
