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Montessori shop is a new and unique format in Ukraine with a large assortment of toys according to the Montessori method. It is on the market since 2018.
The Montessori method is one of the most popular in the world, now more and more parents are eager to buy children such toys.
Unlike other such chains, where mainly plastic toys of an entertaining nature are represented, this chain focuses on advanced parents who want their children to play modern, environmentally friendly and useful toys.
The store chain is focused on the western (European) trade format:
- comfortable atmosphere created
- large play area
- toys made of natural materials
- many educational toys and games
- montessori materials
- decor area
The assortment includes both the most famous world brands and toys made in Ukraine. Assortment exposure ranges from 3000 to 6000 SKU depending on the area.
The main world brands represented in the chain of stores:
Main assortment:
- Montessori materials
- Wooden toys
- Busy boards and busy cubes
- Sand and playdo
- Toys for babies
- Books
- Board games
- Learning games
- Craft supplies
- Decorative components for children’s room
- Wigwams, tunnels
- Transport and leisure goods
To date, 2 stores have been opened in Kyiv:
- Cosmopolite shopping mall:
- Area: 125 sq.m.
- Operates since 2018
- Number of employees: 3 (a manager and 2 sellers)
- Art Mall shopping center
- Area: 135 sq.m.
- Operates since 2019
- Number of employees: 3 (a manager and 2 sellers)
The web-site www.montessori-shop.com.ua has been launched
Advertising Channels:
- Social networks:
https://www.facebook.com/montessorishop.ua/
https://www.instagram.com/montessorishop.ua
- Engaging Bloggers (Bad Mama, Arevik)
- Google ad words
- Participation in exhibitions
Advertising in kindergartens
