DimDim is an online service for posting and searching for ads on all real estate websites and portals in Ukraine, CIS countries and Europe. It has been craeted for comfortable interaction of all market participants: buyers, sellers, real estate agencies, as well as real estate developers.
The mission of DimDim is to make the real estate market transparent, and ensure trusting relations between market participants.
DimDim products:
- Mobile application "DimDim Nerukhomist" – for real estate search (available in App Store and Google Play).
- Website for real estate search – https://dimdim.ua (registered trademark of DimDim).
- Mobile application “DimDim Publikatsiya” – for publishing real estate (available in App Store and Google Play).
How DimDim solves the problems of the real estate market in Ukraine:
- Data aggregation.
DimDim collects ads from leading real estate websites, recognizes and combines duplicate apartments, monitors the relevance of ads.
- Mobile applications.
DimDim provides convenient mobile applications and a website for searching, renting and selling real estate, which significantly save users time.
- Veracious ads.
DimDim checks the identity of ads creator:
- Verification of ownership for property owners;
- Moderation of data based on user reviews.
Advantages of DimDim:
- All ads in Ukraine are collected in one database.
- Convenient mobile applications for search and publication (iOS, Android).
- No duplicates.
- Only relevant ads.
- Verified real estate.
- Direct publications from verified users.
- Communication of the parties.
- Wide range of filters.
- Recommendations for user search query.
- Notifications of new real estate upon user's search query.
- DIMDIM Advertisement – the creation, promotion and management of advertising.
DimDim monetization:
- Paid placements in TOP.
- Selling traffic to the real estate developers.
Additional sources of income:
- Conclusion of leases on the platform.
- Selling traffic to real estate platforms.
- Getting real estate agencies involved.
- Valuation of real estate.
Project performance analysis
Evaluation of the efficiency of the DimDim product financial model as of May 2022 in accordance with international practice for a group of indicators, among which the main ones are:
- net present value of the project (NPV) – 5,407,782 EUR
- internal rate of return (profitability) of the project (IRR) – 126.90%
- the project payback period, taking into account all investments made (PB or DPB), is 39 months from the project start date (June 2018).
According to these indicators, we can draw the conclusion about the project efficiency.
The project generates a sufficient level of income, has a significant margin of safety, therefore, investments in it are reasonable and economically viable. In general, the project can be classified as profitable, effective and long-term, with a medium level of risk, promising for development and profitable for investment.
Dimdim team
A team of professionals is working on the DimDim product:
- CEO, Product Manager – Oleksandr Makhtin, more than 10 years of experience in managing IT projects
- CMO – Vyacheslav Chushenko, over 15 years of experience in marketing and consulting
- Product Architect - Ivan Azarov, more than 15 years of experience in developing IT projects
- CFO – Maksym Sych, over 10 years of financial management experience
There are also other professionals in the team: Senior iOS Developer, Senior Android Developer, Senior backend Developer, UX / UI Designer, Data Analyst, Senior QA, Data Moderators, Content Managers.
The objectives of attracting investment:
The main goal of attracting investments is the validation of the business model, the launch of operational activities, and achievement of self-sufficiency by the end of 2020. And:
- Product upgrades: introduction of the catalog of primary real estate, the introduction of paid options for placing ads;
- Promotion: brand recognition, by the end of 2020 – an increase in the number of active users of the application to 100,000 per month, an increase in the number of sessions to 500,000 per month;
- SEO site optimization for organic traffic;
- Collaboration with real estate developers: obtaining up-to-date information on prices and affordable apartments, checking the documents of real estate developers, working out a traffic sales scheme and leads;
- Implementation and running of the business model: cooperation with real estate developers (75 real estate developers at the end of 2020), placement of TOP paid ads (3000 TOP ads at the end of 2020).
