Location: Chernihiv, high foot-traffic area near a construction hypermarket.
Year Established: 2010
Website: https://www.dveri-plus.com.ua/
Reputation: Winner of the “People’s Brand – 2021” award, 15 years of consistent operation, strong local brand recognition.
The "DOORS+WINDOWS" showroom specializes in retail and wholesale of entrance and interior doors, as well as uPVC and aluminum constructions. The business operates a full-service cycle: from professional consultation to installation, warranty, and post-warranty service. The team consists of well-trained managers and installers.
Thanks to its long-standing reputation and experience, the store holds a leading position in its segment in Chernihiv. The business focuses on promoting innovative and proven high-quality products.
There are around 7 specialized competitors in this market segment. However, the market is not oversaturated—demand consistently meets supply. The business offers a number of service advantages that make it stand out: free delivery within the city, regular showroom updates in line with current trends, flexible payment options, professional installation with quality guarantees, a loyalty program with cashback for Google and Facebook reviews, and extra marketing features to attract and retain customers.
Target Audience: Developers, contractors, designers, renovation specialists, realtors. Customer Base Breakdown:
- 35% – repeat customers
- 30% – referrals
- 15% – attracted by the store’s location
- 20% – online and offline advertising
All major advertising channels are used: from social media and blogger collaborations to traditional advertising (radio, magazines, citylights).
Operational Infrastructure
- Premises: 178 m² (1st floor of a residential building, separate staff area, long-term lease)
- Utilities: Central heating (with an option for autonomous heating up to 20kW), water supply, sewage
- Tangible Assets: Fully equipped showroom, product samples, computer equipment, branded OPEL Movano van (price negotiable)
- Accounting: Managed via the BAFF system
Team: 6 people (managers, marketer, accountant, driver/warehouse staff). Senior manager also acts as general manager.
Gross Revenue: $250,000 – $300,000 (+10–15% annually)
Growth Potential: Business growth is driven by the active reconstruction of Chernihiv. The company’s products—entrance/interior doors and window constructions—remain in stable demand even during wartime, as no property can do without these elements.
Offered Asset: Corporate rights
Reason for Sale: Owner relocation
Asking Price: $47 000
Tangible Assets & Inventory: ~$30,000 (confirmed by accounting records)
The sale includes transfer of ownership rights, access to the website, social media accounts, marketing materials, CRM system, and post-sale consultation/support for 1 month.
Detailed Information (financial reports, structure) provided upon signing an NDA.
