Competitive advantage of the business:
- Leader of preschool education market for 12 years
- Premium segment, the only business serving this segment of the market
- Network of stars and celebrities to cooperate with
- Convenient location
- Cohesive team of professionals – 25 people
- Managing director
Product
After-school club for children, all the activities in one location, 200 clients per year
All activities:
- Dance school
- Drama studio
- Vocal studio
- Art studio
- Pottery
- “I’m a leader”
- Science and technology club
- Robotics club
- Foreign languages courses
- Filming school
- Sport club
Cost of membership cards: 24 000 UAH – 120 000 UAH per year
Biannual event - Release Cup – is hosted by Fairmont hotel (reporting recital – a family event,
average ticket price 3 000 UAH)
Real Estate:
Premises rented: 416 sq.m.
Rental price: 400 UAH / sq.m (location – Bessarabka)
High ceilings – 5 m., modern design, annual cosmetic repairs, 6 halls, locker rooms, shower
rooms, reception desk.
Marketing strategy
- Large-scale advertising campaigns once per 3 years
- Outdoor advertisement: 100 boards per month, 5 radio stations, all elevators in the
center, restaurants-partners, toy shops, and other.
- High-traffic website
- Social networks 5000-7000 people (Google, Facebook, Instagram)
- Client base – 10000 people (CRM)
- Mobile app Release
Finances:
Turnover (2017) – 4 754 000 UAH
Turnover (2018) – 6 300 000 UAH
Net Profit (2017) – 2 100 000 UAH
Net Profit (2018) – 2 700 000 UAH
Appraised value of assets:
Material assets - $100 000; Intangible assets - $50 000
Payback period: 1 year
Selling price: $150 000
Additional services:
- Coffee shop
- Sale of merchandise
- Event-organizing
Subject of sale: corporate tights (LLC)
Form of payment: cash / cashless payment
Reason for sale: urgent relocation of the owner to another country for permanent residence.
