Location: Dnipro, Ukraine
Established: 2010
The business specializes in selling beekeeping supplies through a physical store and warehouse in the city center, as well as two online stores offering nationwide delivery. It serves both retail and wholesale clients. Thanks to a well-known brand, wide distribution, and an integrated approach, the business solves key beekeeping challenges: time savings, access to quality tools, fast logistics, and competitive pricing.
PRODUCTS & SERVICES
The company offers 1,000+ SKUs tailored to seasonal demand: spring – hives, foundation, frames, beekeeping suits, bee packages, summer – feeders, syrups, medicines, pollen traps, honey jars, autumn – insulators, supplementary feed, winter – candy feed and bee products
In-house production includes:
- Wooden beehives
- Frames and divider boards
- Hive insulation
- Wooden boxes
- Bee feed (candy)
COMPETITIVE ADVANTAGES
- Full-range inventory supported by in-house production
- Competitive pricing, often below local retailers
- Customer base of 100,000+ across Ukraine
- Flexible logistics — delivery to any town or village
- High brand awareness among beekeepers
SALES & MARKETING
Approx. 70–75% of sales are online; 25–30% via the physical store-warehouse.
Two main e-commerce platforms: own website + Prom.ua storefront.
Marketing channels include:
- Professionally managed Google Ads campaigns with high conversion
- Seasonal-targeted Facebook & Instagram ads
- Active social media presence driving organic traffic
CORE ASSETS
Real estate (leased):
- Store-warehouse: 1,000 m² (with video surveillance)
- Production site: 700 m²
Both properties are connected to the power grid.
Equipment:
- Full wood-processing line (planers, saws, routers, presses)
- Auxiliary machines: compressors, aspiration units, manual tools
Inventory:
- Finished goods: ~UAH 4 million
- Materials & WIP: ~UAH 500,000
Intangible assets:
- CRM system with sales history since 2017, 100,000 client records
- Supplier database — includes nearly all beekeeping equipment manufacturers in Ukraine
- Deferred payment terms (up to 30 days) & drop shipping from manufacturers
- 2 SEO-optimized e-shops with Google Ads setup and strong organic rankings
Social media presence:
- Facebook: 16,000+ followers
- TikTok: 13,000+ followers
- Instagram, YouTube, and Viber: additional outreach and engagement tools
TEAM & MANAGEMENT
The business operates autonomously with a stable 13-person team: 5 in production (woodwork, quality control), 8 in warehouse/store (sales, order handling). The founder oversees strategic direction; daily operations are delegated. Structured transition support and optional consulting for new ownership is available.
KEY FINANCIAL INDICATORS
Revenue (UAH million):
2019 — 20 | 2020 — 23 | 2021 — 30 | 2022 — 27 | 2023 — 31 | 2024 — 28 | 2025 (H1) — 20
Projected 2025 revenue: UAH 36–40 million (+30–40% YoY)
Peak season: April–September (55–65% of annual revenue). Business remains operational year-round.
Net Profit:
- ~10% of annual revenue
- 2024: ≈UAH 2.8 million
- 2025: Profitability expected to rise
Production and sales volumes available upon request.
GROWTH POTENTIAL
- Doubling output possible without additional CAPEX (only team expansion needed)
- Market entry potential in the EU
- In-house production of bee syrups and raw material sourcing
- Scaling drop shipping (functionality already implemented in CRM)
INVESTMENT OFFER
Subject of sale: Ongoing business (includes lease assignments, equipment, inventory, digital/marketing assets, team, customer base, production, and brand)
Reason for sale: Owner relocation
Price: $330,000 (valuation based on earnings multiplier)
Negotiable upon due diligence
