ID: 20489

18.09.19

Investment projects and startups in Ukraine

Expansion of the popular journal publication "BuhgalteriyaUA"

Attracting investment in the journal publication for chief accountants, financiers and lawyers "BuhgalteriyaUA", as well as agrarian journal "AgroUA"

Location:

Украина

  • Sector: IT and telecommunications
  • Business activity: Publishing and media
  • Stage: Growth or Expansion
  • Required investments: $150 000
  • Type of investment: Equity
  • Share in capital: 25%
  • Return on investment, years: 4

Project description

To date, the part of printed edition of the project "BuhgalteriyaUA" is about 90%. Accountants are conservative and want to receive information in the classical way - reading from paper. However, young professionals choose the electronic edition. Presumably, with the development of technology and the growth of a young audience, the part of the electronic editions of the journal publication will increase.

An alternative source of information necessary for accountant’s work is expensive individual consultations. The choice in favor of a specialized publication is obvious.

There are such eminent companies among the project’s clients as Kvartal 95 Studio, Verkhovna Rada of Ukraine, Samsung, Interpipe, Ukrnafta, Louis Vuitton, Prosche Ukraine, Roshen, Brocard, FUIB, Taskcombank, Ukrgasbank, FC Dynamo Kyiv and many others.

The publication is distributed through subscription. Usually, readers make subscription for 6-12 months.

The product of the project is specialized accounting journals:

"BuhgalteriyaUA". Published once a week, with a volume of 64 pages. The journal consists of analytics on various accounting topics, by-laws and expert comments.

"Thematic collection of BuhgalteriyaUA ". Published once a month, with a volume of 132 pages. It is a selection of articles on a specific topic (VAT, car, foreign trade, tax secrets, etc.). That is, the reader, receiving a collection, receives all the answers associated with a specific sphere.

"AgroUA, agrarian accounting journal". It is published once a month in electronic form and published on the web-site. The amount of information is equivalent to 64 printed pages. Dedicated to accounting topics in the agricultural sector. The project was launched, including under the conditions of the moratorium on the sale of land abolition. The growth of the agricultural sector is forecasted after the moratorium abolition and, accordingly, the emergence of many issues related to accounting in the sector.

Web portal buh-ua.com.ua It is a web-site where all printed editions of the journal are duplicated. Each client who has subscribed to the printed editions gets access to the relevant materials on the site. You can also subscribe only to the electronic editions of all publications.

Market situation

The BuhgalteriyaUA project has created a pool of its fans and is gradually attracting new readers. The brand is identifiable, it has clout among both readers and competitors.

Current status of the project

At the moment, the most difficult period of formation has been passed. An ideal team has been formed, all expenses have been optimized. The company has no liabilities to financial institutions, no distressed assets. The publishing house is fully operated. The staff is about 40 people.

Amount of required investments: $ 150,000

Payback period: 4 years

Offer for investor: 25% of the company’s shares

Investment period: 1-8 months, 2020 (in equal tranches)

Additional information is available upon request.

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