Business profile: E-commerce in the field of sports nutrition, vitamins and supplements.
The sale includes:
- The web site fitnutrition.ua is integrated with the Torgsoft accounting program - this is a complex, automated IT product for taking orders, communicating with the client, accounting for goods and finances
- Trademark FITNUTRITION
- Domain fitnutrition.ua
- Client base: 13,000 clients
- Professional trade equipment
- Office equipment (laptop, scanner, receipt/label printer)
- Assignment of the lease agreement for a store in the Arcadia shopping center, st. Borshchagovskaya 154-A, Kyiv. Shop on the map.
- The balance of liquid goods (estimated separately at the time of the transaction)
- Instagram account @fitnutrition.ua
- Facebook account @fitnutrition.ua
Financial information
- For the 3rd quarter of 2022 (February, March, April did not work fully)
- Gross turnover: UAH 2,761,386
- Average markup: 38.4%
- Number of checks: 2846 pcs
- Average bill: 970 UAH
- The rest of the goods - cost price October 3, 2022: 670 507 UAH
- The rest of the goods - retail October 3, 2022: 1 015 781 UAH
Advantages
- A comprehensive IT product will give a competitive advantage to an importer or manufacturer and save several years to enter e-commerce and occupy top positions in the google search engine.
- Reliable team: the site is maintained by programmers and a designer. You can quickly implement functional solutions and update the site design.
- The Torgsoft accounting program has high-quality remote support that solves all issues.
- Conditions have been worked out with official suppliers.
- 177 target phrases in the top 10 google searches.
- A high level of automation makes it possible to perform operational activities by one employee: receipt of goods in the accounting system, control of expiration dates, processing orders, adding content.
- IT product features
The site is integrated with the Torgsoft accounting program. You get a ready-made automated system for receiving orders, communicating with the client, accounting for goods and finances
The site displays the current availability of goods. The client can choose the actual taste, packaging directly on the site.
Online payment by card on the website and via the link in SMS.
Unified automated loyalty system online and offline. The client's permanent discount is accumulated from all purchases, linked to the mail or phone number and displayed on the website in the personal account. The discount is calculated automatically in the shopping cart on the site.
Unique automated promotions to increase the average check: discount for 2 products; discount from 10 bars, samplers. All discounts are calculated automatically in the shopping cart on the website.
Cashier PRRO - you can easily send fiscal receipts via SMS to a client or print on a receipt printer. If necessary, there is the possibility of an additional function for distributing revolutions between several FLPs.
SMS communication with the client and mass SMS mailing.
Creation of TTN and the register of Nova Poshta immediately in the program.
Placing an order takes no more than 5 minutes. An order from the site enters the torgsoft program, where the main work on the order is performed.
Purchase in 1 click.
Automated catalog filters that do not require manual work for each product.
Modern, minimalistic and comfortable design.
Potential for growth
Growth requires a marginal advantage in the market and investments in marketing and advertising. You need to focus on the global platforms of this niche:
- https://www.gnc.com/
- https://www.vitaminshoppe.com/
- https://ru.iherb.com/
- https://www.bodybuilding.com/
All of them implement strategically important areas for increasing the margins of goods:
- Direct supply contracts with manufacturers.
- Formation of a unique portfolio of brands.
- Own production under different trade marks.
- Investing in a media brand of a multi-brand platform.
- Price: $85,000 (not including inventory, about $15,000)
Reason for sale:
- Lack of working capital for further business development.
- Emigration of the owner to another country.
