Location: Chișinău, Republic of Moldova (2 branches)
Website: gradinamea.md
Gradina Mea is one of the largest garden centers in Moldova, operating two branches and a bilingual e-commerce platform. It is a well-established, profitable seasonal business (peak season: spring to autumn) with a verified cash flow. The business operates on a long-term leased land plot of 2,500 m² (open and greenhouse retail space), located next to the METRO retail chain (lease: €2,250/month incl. VAT during season).
Gradina Mea offers an efficient operational model and scalable potential both within Moldova and in external markets.
PRODUCTS & SERVICES
- Over 800 varieties of live plants (saplings, trees, shrubs)
- Lawn care supplies, garden tools, pumps, agrochemicals
- Online storefront
- Nationwide last-mile delivery service (24–48 hour fulfillment)
Key Clients: DIY gardeners, landscaping contractors, corporate customers
Sales & Marketing:
- Offline center: approx. 80% of revenue; online store: approx. 20%
- GDPR-compliant CRM database of 10,000 clients
- Facebook: 25,000 followers; Instagram: 9,000
- Average annual business growth: 12–15%
- Online sales increasing by approx. 80% per year
- Automated accounting, POS-based order intake system
Team: 5 people — sales manager, 3 consultants, irrigation specialist. The team is ready to stay on with the new owner.
KEY ASSETS
Total asset value (excl. VAT): MDL 7.56 million (≈ €400,000). Asset structure:
|
Category |
Value, mln MDL (EUR) |
Comment |
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|
Fixed Assets |
2.08 (€106 120) |
Sheds, kiosk, irrigation, electricity |
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|
Inventory |
4.01 (€204 590) |
Plants, seeds, agrochemicals |
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|
Equipment & Tools |
1.09 (€55 610) |
POS terminals, tools |
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|
Digital Assets |
0.38 (€19 390) |
Domain, website (WooCommerce), social media |
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FINANCIAL PERFORMANCE
- Annual revenue (incl. VAT): MDL 2–2.3 million (€100 000–120 000);
- Average retail markup: 2.4–2.8
- Net profit: €50 000–80 000 per season
- Payback period: 4–5 years
GROWTH POTENTIAL
- Extending the operating season through heated greenhouses
- Launching cross-border delivery (Romania, Bulgaria, Ukraine) following Moldova’s integration into the EU single market
INVESTMENT OFFER
Scope of Sale: 100% of Gradina Mea business unit assets (tangible assets + goodwill, debt-free business)
Reason for Sale: Founder plans to reinvest proceeds into a new project
Asking Price: €474,000 (incl. VAT), valuation based on earnings multiple
