Concept draft
Over the globe, there are over 8mln performing artists, dancers, models, show ballets, DJs, masters of ceremonies, musicians, and vocalists. And they are in constant job search.
In the planet, there are more than 500 000 night clubs, restaurants, casinos, concert halls, amusement parks, and cruise companies. Those are in need of the accomplished artists. They put forth massive efforts to find out the performing artists, or relevant recruiters.
What is being offered?
- To reduce number of knowledge brokers. As of present, there are many agents in the business who earn by selling connections. The unique point of our platform is open communication, free access to contact database, and a yeoman service with no limits. We will provide best services, oversee geographical boundaries, and propose features which are not available with competitors.
- Solve security issues. We developed several services to secure safety at work, such as personal identification of contractors; verification of the registered members; underwriting services; black list filter.
- The cost of services will reduce by 10%. After launching automated services and disposing of intermediary parties, we will be able to service a great number of users. It will make prices to improve for end customers.
Business model
- Prepaid subscription affords opportunities for effective and efficient trials
- Advertising is to be advantageous due to exposure to narrow target audience
- Target mailing campaign
- Acting as guarantor and underwriter
Management
It has 6 years experience in showbiz. The team members worked as performing artists, agents, and employers’ representatives. The team is aware of problems of every side while cooperating.
Accomplishments (1 year period)
- Operating prototype has been launched. A fully-fledged M.V.P web site of goodpeople.info works with artists and employers from more than 30 countries
- The clear vision marketing and technical plans are available
- Testimonials and sales are in records
Market Prospects:
As of present, the agent’s fees comprise 10-30%. In average, it works out USD 60 a person in a month. Taking into consideration the number of 8 000 000 artists worldwide, it makes USD 480bn a month of the market turnover. There is a huge demand, when employers look after new artists and new shows, as well as the other way about. On average, employers hire 10 new artists in a month. An artist acts on stage from 2 to 50 years, while employers and showbiz companies are in the business for 2 – 30 years. Average figure makes 21 years of probable use of service.
Target market: Asia.
Financial needs
Yearly investments of USD 66 000
Allocation of funds
- Office rent, registration and operational needs
- Launching campaign to attraction new 25 000 users to reach the break-even point, and becoming profitable. This includes advertising campaign, hiring of a marketing manager, traffic manager, and SMM manager.
- Functional features of the web site need additional technical improvements, so that artists and employers enjoy a full scale operational service. So, Merchant Account will be created and a few programmers hired.
