Business Structure and Economics
The company operates under a direct-to-consumer (DTC) model in the U.S. market, selling functional herbal teas under its own Leckar brand via Amazon USA.A U.S.-registered company owns the brand and the Amazon account. Manufacturing is outsourced to Europe on a contract basis with a local producer.
Average retail price: $17 per unit
Production cost: $1.60 per unit
High margins provide significant room for scaling through marketing.
The business was launched in February 2025. Within 11 months, it reached $200k in revenue with 10% profitability.
- Q4 2025 sales: $85k
- Monthly growth: +$6–7k (~20%)
- Annual growth potential: 3–5x
Product Portfolio
The company is developing a portfolio of 6 active SKUs and 2 products in the 2026 pipeline, combining stable cash flow with strong scalability potential.
- Mature SKUs (core revenue)
- 3 products on the market for 6–11 months
- Ratings: 4.2–4.8 / 5
- Monthly sales in 2025: $34k revenue, 2,040 units
-
Growth-stage SKUs
- 3 products on the market for ~3 months
- Ratings: 4.1–4.6 / 5
- Monthly sales in 2025: $14k revenue, 900 units
-
Pipeline 2026
- Season Cough — launch in February 2026
- Go Tummy Go — launch in February 2026
Financial Forecast (2026–2029)
|
Indicator |
2026F |
2027F |
2028F |
2029F |
|
Units sold, pcs |
51 500 |
70 500 |
90 000 |
110 000 |
|
Revenue, USD ‘000 |
880 |
1 200 |
1 500 |
1 750 |
|
Cost of goods sold (COGS), USD ‘000 |
141 |
192 |
240 |
280 |
|
Amazon fees, USD ‘000 |
370 |
504 |
630 |
735 |
|
Amazon advertising, USD ‘000 |
334 |
360 |
375 |
437 |
|
Advertising, % of revenue |
38% |
30% |
25% |
25% |
|
Net profit, USD ‘000 |
35 |
144 |
П255 |
298 |
|
Net margin |
4% |
12% |
17% |
17% |
How organic sales scale from $30k to $100k per month