Financial and economic performance indicators:
2012: trade - $446 000 / clean profit - $17 089
2013: trade - $2 196 000 / clean profit - $67 155
2014: trade - $725 257 / clean profit - $24 201
Forecast for 2016 (as a result of implementation of investment plan): trade - $7 627 230 / clean profit - $183 143
Tickets managing system: space, where organizers meet boking operator:
- Booking operator
- Concert and theater tickets
- Tickets for sport events
- Cinema tickets
- Personalized loyalty system
Tickets managing system
- Integrated access for booking operators to all events
- Integrated platform of selling tickets for all events for organizers
- General system of financial accounting and sales report
- Reduced system of hall plan creation
Mobile app (in perspective)
- Convenient booking by using a smartphone
- Lose cooperation with social networks
- Functionality of collective booking service
System values for organizers of evens
- Increase in sales as a result of more distribution channels
- Possibility to choose the random areas of places and set a price to each of them, which will decrease the time on pricing at least 3 times.
- Ticket duplication is impossible due to minimization of human factor
- Interface of operator and organizer interaction
- Repricing of the hall in real time, taking into account the tickets that already been sold, and without stop of sales
- Plan changing in the course of sales, taking into account tickets that already been sold, and without stop of sales
- Possibility to set the maximum term of booking
System values for operators
- Direct access to ticket selling on different events regardless of organizer
- Interface of operator and organizer interaction
- Organization of accounting record in the system
- Non-stop ticket sales even while repricing or changing the plan of the hall
- Possibility to keep an own client base
- Detailed sales analytics
Application value
- For organizers:
By using the app the viral advertising of the event will increase. User will be offered to share this event with his friends for the estimated money reward (cashback) on his bonus account. It can be both the news about the concert or the information, that he purchased a ticket on this event.
- For buyers:
Purchased ticket will be saved in the gallery of the telephone, removing the necessity to print it, or have the internet connection at the moment of passing the ticket control.
The app is going to show the events, which probably will be most interesting for the client.
It is possible to share news about the concert or purchased ticket with friends.
Possibility to gather a company to go on the concert. Collective order creates the group. Each participant gets a booking discount, and the one, who gathered the group, also gets a cashback on his bonus account.
Because of Push messages user will always be aware of events, which came in the market, or will receive the information about discounts
Main competitors:
- Parter.ua
- Concert.ua
- Karabas.com
- lnternet-bilet.ua
- Ukrticket.com.ua
Growth strategy (online ticket selling)
- Client base developing
- Launching the mobile version of the site
- Full coverage of Ukrainian market
- Entrance on Eastern European market
- Mobile app launching
- Loyalty system for regular clients
- Commission from the one ticket - 10% -15%
Growth strategy (working with operators system)
- Engaging of key organizers by means of system functionality
- Engaging of operators by means of integrated ticket space
- Entrance on Eastern European market
- Commission from one ticket - 0,5%
Current accomplishments and assets
- CEO, STO, CMO team is formed
- Meeting and business relations with all big event organizers.
- Partnership programs are launched
- For 2014 the site was visited by more than 600 000 viewers (conversion - 2,5%)
- Official ticket partner of significant festivals
- Reached the agreements with SSA, who will be hired for entry into new markets
- Formed sales department
STRATEGY OF COMPANY DEVELOPMENT (medium-term plan)
Implementation term - 3 month (1 stage)
- portal`s functionality changing
- rebranding
- user oriented analytics
- changing of booking system`s interface
- rewriting of booking system`s code
- sales analytics
- new API writing for connection to other ticket sluice
- creation of loyalty system for regular clients
- creation of proper system for interaction with client
- development of events distribution
Implementation term - 2 month (2 stage)
- coworkers hiring: marketing manager`s assistant , call – center, commercial director, copywriter, SMM
- testing and using the new sources of traffic
- discounts and loyalty systems for clients
Implementation term - 4 month (3 stage)
- Entry into the markets of other cities: Odessa, Kharkov, Dnepr, Lvov.
Implementation term - 2 month (4 stage)
- Start of brand formation: exclusive and advertising purchase
- Creation of the own ticket sluice
- Connection of smaller ticket operators to the sluice and expansion in the number of exclusives.
Needed funding on the basis of cover expenses: (1-2 stages): 1 016 000 UAH
Further information is available on demand.
