Description
The company operates in Ukraine for over 12 years on the basis of a franchise agreement with a German brand (on exclusive rights until 2029 with automatic renewal every 5 years).
Apart from Ukraine, stores of this brand are represented in 9 countries. There are 120 stores in Europe and more than 40 million visitors annually. In Germany, Austria, Switzerland, Spain, France and the UK stores are run by its own company, while in Hungary, Czech Republic, Greece, Croatia, Malta, Luxembourg and Ukraine - on a franchise.
The range of products - goods for home of the German brand with the official manufacturers guarantee, made of high-quality materials which takes into account the current trends in interior design:
- dishes, glasses and cutlery;
- containers for storing food;
- accessories for cooking;
- wall and festive decorative elements;
- special packaging and accessories for gifts;
- home textiles (kitchen, bathroom textiles, blankets and pillows);
- vases (floor, table);
- candles and candlesticks;
- decorations for the garden;
- bathroom accessories;
- pieces of furniture, incl. street furniture;
- lighting equipment;
- goods for the organization of internal space;
- and much more.
Production is carried out in factories around the world with quality control by TM employees (China, Pakistan, Cambodia, India, Italy, France), each unit of goods has a TM identification and its unique design.
Stores with an area of 120-350 sq.m each operate in 3 cities:
- Kyiv - in the shopping malls OCEAN PLAZA, GULLIVER, LAVINA, PIRAMIDA, KOMOD;
- Lviv - in the KING CROSS LEOPOLIS shopping mall;
- Dnipro - in the shopping mall MOST.
In addition, active sales and advertising are carried out using its own online store.
Brand awareness and reputation is confirmed by the presence of:
- more than 1,000,000 visitors – annual number of customers,
- more than 100,000 members of the club program,
- more than 44,000 – Instagram followers,
- more than 12,000 – Facebook followers.
Target audience W (70%) / M (30%) with an average income. An average offline store receipt is UAH 1,000, while for online it is UAH 4,000.
Competitive advantages
- an exclusive right on TM in Ukraine;
- 12 years of successful performance and excellent reputation among clients;
- Brand awareness on the market and a pool of loyal customers;
- Lease agreements with Ukrainian’s the best shopping malls in AAA locations on good lease terms;
- Photobank with high quality professional content;
- Professional team (20 people of main staff; + salespeople);
- Promoted social networks and lots of customers in the loyalty club;
- High profitability due to low purchase cost of products, 55 days deferred payment.
The main competitors are: IKEA, Jusk, Zara Home, Deko. The entry of such a company as IKEA into the Ukrainian market indicates the growth of the market of gifts and household goods.
Offer for Investor
Subjects of Sale:
- An operating business with all contracts and staff;
- TM registered in Ukraine;
- 7 offline stores with corporate interior in excellent locations, trade equipment, favorable rental conditions and the right of local production of goods;
- Online store - a website on an effective platform;
- Well-promoted social networks (Facebook and Instagram);
- All paid supplies at the time of the transaction.
Price: $ 1,200,000
Contacts for additional information:
Viktoriya
+38(097)772 72 92 (Viber, WhatsApp, Telegram)
E-mail: [email protected]
