The business has been operating since 2010 and is based on a partner model: third-party companies operate on the platforms, independently process orders, and pay the owner of the domains and digital infrastructure a recurring fee on a weekly or monthly basis.
Web: Oba.com.ro
Key characteristics
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portfolio of 20+ domains / online stores;
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business model — passive income from partners;
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10 active partners operating on the platforms;
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more than 10,000 products across bricolage, teleshop, household, and other categories;
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customer base — more than 2.5 million users;
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aggregate partner sales — more than €10 million per year.
Key domains include: bricomall.ro, roslim.ro, tvmarket.ro, oba.ro, marketizor.ro, bricounelte.ro, teleshoptv.ro, romarket.ro, bazar-romania.ro, telemercado.ro, houseconcept.ro, unelte-market.ro, ropret.ro, produsulzilei.ro, tv-shop.ro, tvmall.ro, zore.ro, garajultau.ro, teleshopmag.ro, pretulcelmic.ro, and others.
Financial indicators
- annual company turnover — €320,000;
- annual profit — €220,000.
The business is characterized by high profitability, a minimal operating model, and a fast payback period.
Operating model
The company owns the entire digital infrastructure, domains, supplier base, and a ready-made ecosystem for hosting and supporting partner operations. Partners independently manage their sales and order fulfillment, while the platform owner receives recurring income from the use of the marketplaces.
The business employs 2 full-time staff members.
Growth potential
The further growth strategy envisages scaling the business model into new markets, primarily Hungary and Poland, using the same model already operating in Romania.
Investment appeal
- operating online business with a 15-year track record;
- portfolio of 20+ digital assets;
- passive monetization model;
- high margin business;
- lean team structure;
- large customer base and proven partner model;
- potential for international expansion.
Terms of sale
Subject of sale: 100% of the corporate rights in SC Online Business Agency SRL
Sale price: $920,000 (negotiable)
Additional financial information is available upon request.
