Main characteristics
The business has been in operation for 10 years.
The main activity is trade in plant protection products, seeds, fertilizers, agricultural fibre, greenhouse coating, garden tools, etc.
Ownership – LLC + individual entrepreneur (registration Odessa)
The main buyers are farmers, house owners and the private sector.
The sale of the company's goods is carried out in two directions, through the online store and through the offline store "Ahrolayt".
The web-site is an important distribution channel. Advertising is actively conducted through the Google Ads service, which allows attracting new users to the online store. Also, constant work is underway to improve the web-site's interface, usability, speed and many other parameters.
Shop (floor space 193.8 sq.m.) – for rent. There is a possibility of increasing the area. It is located at the entrance to the city, which is convenient for the target audience, namely the owners of household plots leaving the city for their plots, as well as farmers from the surrounding areas of the region.
Pages in social networks, active e-mail newsletter are maintained through the subscriber base, which has more than 55,000 loyal contacts.
Annual turnover: UAH 8,500,000.
Most of the business processes are automated, which makes it possible to effectively and efficiently manage the commercial activities of an enterprise using a minimum number of hired personnel.
At the moment, the company employs 13 people.
Property and assets
Fixed assets:
- The store is fully equipped with trade equipment, office equipment, a server, computers for employees, furniture and everything you need to do business. There is equipment (machines) for rewinding coating and drip tape.
- Stocks remain.
- A video surveillance system is installed.
- The alarm is connected to the security console.
Intangible assets:
- Online store.
- The company web-page is available on Facebook and Instagram.
- Software based on 1C: 1C Accountant, 1C CRM PRO, 1C Softphone, 1C Trade Management (adapted to the business objectives of the enterprise), Application for PDCT and smartphones "Mobile Cashier + Warehouse" with the ability to carry out inventories (own development).
Trade management – fully adapted to the business model of the enterprise (refined over 5 years). Integrated, telephony, SMS services, deep integration with the site and Nova poshta. Business processes for collecting and picking orders have been automated. The mobile application is developed directly for the tasks of the enterprise, at peak loads it allows you to work as an additional cash register, and also allows you to carry out inventory and collect orders using the phone in the PDCT (data collection terminal) mode.
Market and competitive advantages
The share of sales in the category of goods for the orchard and vegetable garden is growing intensively from year to year and in 2020 only on the prom.ua and bigl.ua marketplaces from January to October, the sales growth was +43%. At the same time, users placed 4 million orders. Thus, the assessment of the market share of goods in the category house-orchard-vegetable garden for 2020 amounted to more than UAH 2.5 billion and continues to grow.
Unfortunately, there is a large percentage of counterfeit products on the market of plant protection products of seeds and fertilizers, from the use of which not only consumers of products suffer, but also the environment.
The credo of the company is that we do not sell counterfeit products. The reputation has been gained over the years, which makes our customers loyal to us, and there is also the effect of “word of mouth marketing”. This is also evidenced by the recommendations of the stores of world-famous companies on their portals, for example: "Syngenta".
Offer to Investor
100% sale – USD 130,000.
