Inexpensive shoes are essential goods. Even during the crisis, this business is growing:
- Revenue for June 2019 – UAH 2,182,379.
- Revenue for June 2020 – UAH 2,361,677.
Conversion of visitors to buyers:
- June 2019 – 45.28%
- June 2020 – 46.45%
Why is it worth buying this business now?
- Such offers rarely appear – the business is systemic, profitable and promising
- Reason for sale – maternity leave
- There is no turnover in the team, the team is trained and interchangeable
- The current owner of the company is sincere, clear, positive and open to dialogue
- The financial benefits are clear:
- 400 thousand dollars – the cost of surplus stock at the purchase price, the turnover period of which is 8 months
- 300 thousand dollars – the cost of a business that will be paid back in less than 2 years
- Autumn is the most "profitable" season in the shoe business, you will immediately feel the benefits of the purchase.
- The crisis in the country is your reliable assistant to increase your client base. Inexpensive shoes are a consumable, not a luxury item. Cheap shoes will always be on sale, and the poorer the population, the more potential buyers. The product is designed for the lower than average client. The buyer will never walk barefoot.
- The store is located in a separate building, so it is less susceptible to being quarantined than a retail outlet in a mall.
- TM is recognizable and well-chosen for scaling.
Business concept – a shoe store with boutique service. We now allow this format to occupy a leading position among competitors and will be relevant in the future. It is no longer possible to keep the buyer only by price or assortment. And the combination of price, quality, choice and high service is a winning strategy that will allow you to make money both in the future and now.
The uniqueness of the brand is that customers fall in love with it and put on their shoes only here. The range includes footwear for the whole family and for all occasions. The store covers the need of its customers for shoes by 100%
The business is set up and tested. It will become the flagship for building a store chain of footwear, accessories and clothing.
The location is passable – next to the metro station.
The assortment of goods is selected so that people wear shoes bought entirely here 365 days a year. There is footwear for children, teenagers, parents, grandparents in stock. The store also offers shoes for work, walks, holidays.
There are: training shoes, vans, dress shoes, moccasins, slip-ons, sneakers, loafers, sandals, peep-toes, flip flops, thong sandals, clogs, slippers, gym shoes, rubber boots, boots, high boots, ugg boots, ankle boots, over-the-knee boots, padded boots.
The store also has a wide choice of accessories – bags, backpacks, clutches, wallets, belts, umbrellas, socks, shoe care products.
Regular customers:
- residents of the area
- residents of nearby towns and villages (near the final stop of minibuses).
- people working near the store
- about 20% of buyers from other districts of Kyiv.
During the quarantine, the store was selling online!!!
In season, conversion of visitors to buyers: 48%
Number of receipts per month: 3,000 – 5,500 (depending on the season)
Average receipt amount: UAH 550.
Record earnings per day: UAH 221,000.
Premises area: 200 sq.m.
Lease agreement: for 2 years with the right to extend it. Rent cost UAH 70,000/month
Utilities: (electricity, water, security of the premises, fire alarm, garbage disposal) on average UAH 7,000/month
Staff: up to 20 people
Premises:
- Good repair
- A back door for receiving goods
- Air extraction in the sales area and in the warehouse
- Cameras throughout the store
- Separate front entrance
- Parking spaces
- Large advertising
- Warehouse space
Advertising resources:
- Customer base (phone numbers for SMS mailings about new products and discounts) – 7,500 active customers
- Website
- Viber community of 2,200 members – was created in March 2020 to sell shoes online during quarantine.
- Facebook page (15,000 subscribers)
- Instagram page (under development)
- YouTube channel (300 subscribers)
- Google site and map – 600+ positive reviews
- A huge sign on the facade of the building
The company's competitive advantages on the market:
- Huge selection of footwear for the whole family for all occasions
- All size range 18-50
- Prices for shoes are cheaper than in online stores
- Boutique service in a shoe store
- Location is closed to the metro station
- Parking spaces
- Shoes for problem feet
- Perfect brand reputation
- Competent staff
Sale subject:
- Product (showcase + warehouse). The cost of goods is about 400 thousand dollars.
- Company assets (trade furniture, furniture and appliances, fire extinguishers, heaters, kettles, cameras, flashlights, walkie-talkies, stationery, branded bags, anti-theft system)
- Advertising resources
- Effective team
- Base of reliable suppliers
- Client base of regular customers
- TM
