Ukrainian educational platform ninjaschool.io, which operates in the fields of marketing and creative industries, acquired competitor platform The Instapreneurs in late December 2025, ninjaschool.io co-founder Aram Simonyan told Forbes.
ninjaschool.io was launched in November 2024 by Aram Simonyan and Artem Tertychnyi. The platform operates on a subscription model, providing access to a library of courses and materials, while also selling individual courses and workshops. According to the founders, within its first year the platform achieved results that took competitors twice as long to reach: more than 1,000 subscribers, over 300 course graduates, and monthly revenue of UAH 2.2–3 million.
The acquisition of The Instapreneurs is part of ninjaschool.io’s accelerated scaling strategy. According to Simonyan, the company is relying not only on organic growth, but also on M&A as a way to expand its audience faster and broaden its product portfolio.
The Instapreneurs was founded by Veronika Senkina in 2022 and specializes in online education in marketing and social media management. The platform offers a subscription-based library of more than 100 lectures, as well as four-day intensives and two-year online courses. Over three years, the project attracted more than 12,000 users and reached ARR of $140,000 without raising external investment. Senkina said the sale was motivated by her intention to focus on another business — the Japanese tea brand Matcher.
Negotiations over the acquisition began in late October 2025 and concluded with the signing of the agreement two months later. The value of the deal has not been disclosed. Experts assess it differently: Artem Myrhorodskyi, Investment Director at Mergewave Capital, believes the multiple could amount to 3–5 EBITDA, or approximately $150,000–180,000, while other analysts suggest more conservative valuations tied to The Instapreneurs’ annual revenue or ARR.
Unlike a traditional takeover, the The Instapreneurs brand will be retained and developed within the ninjaschool.io educational ecosystem. Senkina will remain a project ambassador and will support it during the first six months after the deal.
According to Tertychnyi, the merger of the two platforms will allow faster scaling, testing of more hypotheses, and broader audience reach. ninjaschool.io focuses on the creative industries, while The Instapreneurs is oriented toward marketing education in a broader segment. Both platforms operate through subscriptions and individual courses, creating opportunities for product crossovers — where one subscription provides access to different learning formats and subject areas. The launch of such a model is planned for the second quarter of 2026.
Key management and product functions are being transferred to the ninjaschool.io team. Part of The Instapreneurs staff has joined the company to help develop both products. Plans for 2026 include increasing headcount by at least 30% and preparing The Instapreneurs for scaling.
We want to triple the revenue of each The Instapreneurs product through our expertise in educational product development and marketing, and bring it to the level of ninjaschool.io by the end of 2026, Simonyan said. The strategic goal over the next three years is to enter the top tier of the market by number of products, revenue, and graduates, and to become top of mind in its category.
