After a year operating in stealth mode, the Ukrainian startup Eve has officially emerged, announcing a $2 million funding round. The project was founded by Vadim Rogovskiy, a serial entrepreneur, founder of 3DLook (valued at $50–70 million), and partner at Geek Ventures. The new startup focuses on automating sales processes for small businesses in the U.S., helping companies retain potential customers and manage leads more effectively.
Eve is an intelligent assistant that analyzes data from company emails, calendars, and documents, identifies missed leads, and prioritizes ongoing deals. Unlike traditional CRM systems that simply store data, Eve helps close deals — suggesting follow-ups and even generating personalized client emails.
“The main problem for small businesses is not scheduling calls, but understanding who your real lead is — and who you can’t afford to lose,” explains Rogovskiy.
The idea for Eve originated from the experience of Rebel Capital, Rogovskiy’s holding company that acquires small U.S. businesses with revenues up to $5 million. While analyzing hundreds of companies, the team discovered a recurring issue: up to 30% of potential clients are lost because businesses fail to respond to emails or do so too late.
The $2 million round was led by Firsthand.VC, founded by Simon Chan, the creator of PredictionIO, later acquired by Salesforce. Other investors include Scout Fund (Andreessen Horowitz), Acquisition.com Ventures, Founders Future, Geek Ventures, and angel investors such as the co-founders of Slack and Hugging Face.
The Eve team includes around ten professionals, among them CTO Vadim Axelrod, a Knowledge Graphs expert based in Silicon Valley. Developers work remotely from the U.S., Ukraine, Europe, and India.
According to Rogovskiy, there are more than 12 million small businesses in the U.S. conducting sales via email — representing a market worth about $72 billion. Eve competes not so much with other startups as with traditional CRM systems and human assistants. “We offer automation that not only tracks leads but helps close them,” Rogovskiy notes.
Pilot clients are already generating several thousand dollars in monthly revenue, with about 30 companies among early users. The average subscription ranges from $250 to $500 per month, and the team aims to reach $1 million in annual revenue by July 2026. Over 500 businesses have already joined the waiting list organically, without paid advertising.
Currently, Eve operates as an intermediary between email and CRM systems, but in the long term, the startup aims to fully replace CRM for small businesses. Upcoming plans include integration with WhatsApp and other messengers, and later — managing all customer communications, from emails and calls to contract preparation.
Meanwhile, Rogovskiy continues to expand Rebel Capital, which acquires small businesses in the U.S. Following its launch, several investors expressed interest in creating a dedicated fund for new acquisitions. According to Rogovskiy, if the fund is launched in 2026, Rebel Capital will be able to acquire more than one company per year.
“Our main focus now is Eve. Once we complete the transformation of this company, we’ll move on to the next stage,” Rogovskiy concluded.
