The total budget of the project is estimated at nearly EUR10 million, and after the launch of the second production line, the facility will be able to produce up to 10,000 tonnes of products annually.
Suziria Group, one of the leaders of Ukraine’s pet products market, is entering a new phase of manufacturing expansion in western Ukraine. This was stated by Polina Kosharna, co-owner and chair of the group’s supervisory board, in a comment to Interfax-Ukraine. According to her, the company will begin sales of pet food produced at its new site in Kalush in April 2026, while the total project budget stands at around EUR10 million. Of that amount, approximately EUR7 million has already been invested, while a further EUR3.5 million is planned for the launch of the second production line in the second half of 2026.
The new 2,400 sq. m facility specializes in wet cat and dog food in pouch format under the company’s own Half&Half and CATCH! brands. At launch, the plant’s capacity will reach up to 5,000 tonnes per year, but following the expansion it is expected to increase to 10,000 tonnes by the end of 2026. According to the company’s own estimates, Ukraine’s wet pet food market already amounts to around 66,000 tonnes per year, meaning the new site could potentially cover up to 15% of domestic demand in this category.
The Kalush project has become Suziria Group’s third production facility launched during the full-scale war, and the company’s third manufacturing site in the city. Its first local facility for grain-based feed and treats opened in September 2022, followed by a second site for meat treats in November 2023. Another production facility of the group continues to operate in Kharkiv. In this way, the company has been steadily relocating and expanding part of its manufacturing base in western Ukraine, reducing operational risks and dependence on imports.
Construction of the new plant and preparations for launch took around a year and a half. Ukrainian and international experts were involved in the project, including engineering company Logrus and industry consultant All About Pet-food, while equipment was sourced from manufacturers in Germany, the UK, Italy, Spain, Japan and France. The company also noted that the project was partially financed with lending support from Oschadbank.
For Suziria Group, the investment in production carries not only operational but also market significance. Back in 2024, USAID announced USD2 million in grant support for the company to launch wet pet food production in Ivano-Frankivsk region, while the group itself was expected to invest a further USD4.5 million through loans from Ukrainian banks and its own funds. At that time, the plans also included the creation of up to 130 new jobs, lower production costs, and gradual import substitution.
The current launch appears to be a continuation of that same strategy. While industry and business media reported in February that more than EUR6.1 million had already been invested in construction and site preparation, with another EUR1 million-plus planned for 2026, the updated estimate of nearly EUR10 million likely reflects a broader budget covering launch, scaling and the second production line. This is a logical conclusion based on several company publications and industry media reports.
The company is also building an export component into the project. Approximately one-third of output from the new facility is expected to be supplied abroad. Suziria Group names Poland, Romania, Moldova, the Baltic states, and Turkey among its priority markets, with the latter showing unexpectedly strong interest despite the presence of local producers. In addition to sales of its own brands, the Kalush facility is expected to manufacture products under private label for Ukrainian retail chains and international partners.
The project’s export rationale is reinforced by the group’s existing international footprint. As of early 2026, Suziria Group exports five of its own brands to 13 countries worldwide, while the new CATCH! brand is also preparing to enter foreign markets through separate packaging adapted to international sales requirements. According to the company, Suziria is already present in 13 foreign markets.
Alongside its industrial investments, Suziria Group continues to expand its retail segment. For 2026, the company says it plans to open between 40 and 60 new MasterZoo stores, while some interviews and industry publications reference a target of up to 60 new locations. The chain already includes more than 200 stores, 17 grooming salons, and operates in 38 cities across Ukraine. The company is also investing in its digital channel: the updated MasterZoo website is scheduled to launch in April, while a mobile app is expected in summer 2026.
Financially, the group is also demonstrating continued growth. According to YouControl, revenue of Suziria Center LLC reached UAH 3.2 billion in 2025. At the same time, Forbes reported today that MasterZoo chain revenue exceeded UAH 2 billion in 2025, pointing to further growth in the pet care segment even under wartime conditions.
In a broader investment context, the Kalush project highlights several trends that are important for the market at once: localization of production instead of imports, relocation of capacities to relatively safer regions, the development of private label manufacturing, and a focus on export-oriented processing. For Ukraine’s consumer sector, this is one of the few examples of a company simultaneously investing in production, retail, e-commerce and international expansion, thereby building a fully vertically integrated business model.
