The idea is to mark material assets, track their movements using a mobile application, to know exactly where everything is located and who is responsible for that, conduct quick and efficient inventories.
Project stage: MVP. Active sales
Industry: B2B, SaaS, automation
Type of investment: Purchase of a share of a company
Required investment: $300,000
Offer for investor: 10% stake in the company or under a SAFE agreement.
Indicators and Current Status:
At this stage, we have a working MVP
The number of paying customers is 225 (In October there were 31 new customers, in November there were +51 customers, in December +43). Over 3000 registrations.
Income dynamics:
August - $4500
September - $7900
October - $4800
November - $11000
December - 13000$
Customer problems:
Main target audience: SME, the owner of a construction or manufacturing company that has problems with accounting of tools, consumables and materials
Actual problems:
- theft, loss of equipment and tools
- the impossibility of tracking downtime and the movement of goods and materials
- additional costs for the purchase of tools, goods and materials
On average, a construction company loses between 10,000-40,000 dollars a year due to lack of proper accounting. The service itself costs from $10-100 per month, which allows any small / medium business to implement it very quickly and solve the problems.
The Solution:
We offer companies to use an integrated approach in accounting:
- To mark valuables
- To use a mobile application for employees, make transfers, write-offs, inventory.
- To monitor all the analytics, download reports on the site or in the web application.
As a result, the business owner or responsible person can manage their assets at any time, from any device, see the current balances, who is responsible for inventories and where it is located.
Client Segments and Market
CIS, Poland, Germany, Britain, France, USA.
TAM - 40$+bn
SAM - 6.7$+bn
SOM - 150$+ mn/year
Sources of Income
- from the sale of subscriptions 19/39/59/99 dollars per month.
- from the sale of marking means.
At the moment we have 220+ clients, $9000 MRR. We plan to attract 800+ clients, 25-30 thousand dollars MRR over the next half a year and raise the next round from funds (there are preliminary agreements).
Business Model, Sales Channels, Key Metrics
Business model - subscription.
Sales channels:
- Digital Marketing (PPC, Targeter, SEO)
- Exhibitions
- Integrations with influencers
CAC - 100$
LTV - $440-1100
Churn rate 4-5%
Competitors and Existing Alternatives
In the CIS market:
- Hilti
- Face kit
- Excel/log
Market share less than 1%. Niche is not occupied
For European and American markets:
- EZOfficeInventory
- Sortly
Advantages
- ease of operation and low threshold for the implementation of the solution (implementation in 1 day)
- many types of markings (10 types) that competitors do not have
- price and monetization - subscription (valid for the CIS)
- full integration with Excel, 1.С
Team Achievements:
Winning 2 accelerators with this team and a product with similar logic, but a different market and monetization method.
qrsmarty - the awards, one commercial launch of the solution with DTEK Corporation
1st place in the Battle of Startups held by the Startup Network
Purpose of investments
- maintenance and increasing the team during the year;
- sales and marketing, product launch to new markets.
Offer for investor: 300 thousand dollars in exchange for a 10% stake in the company or under a SAFE agreement.
In half a year, we will reach 25-30 thousand MRR and will raise the next round of 1-1.5 million dollars.
The team:
Kirill Pryanikov - CEO/Founder, has been working full time on the project since January 2020
Filipenko Elena - Founder, ideological inspirer, strategist and visionary of our team.
Aleksey Solodukhin - CTO, more than 6 years of experience in IT engineering, currently working part time
I have been working with Elena and Alexey for 4 years. At first, Elena and I had our own IT company, but at the beginning of 2020 we sold it and focused on EqMan.
Svetlana Pryanikova - SEO specialist, full time
Margarita Levadnyaya - Support - works full time
Tatyana Shevchenko - Sales manager - works full time
We also have targetologists, marketers and mobile development working remotely for outsourcing.
Link to the presentation:
Link to videos that allow to quickly understand the essence of the problem and the project:
