Project Description
The iGaming platform is an in-house comprehensive technological solution that allows launching and operating both proprietary online casinos and providing the platform as a B2B solution.
Key in-house platform components include: CRM, CMS, bonus engine, payment gateways, antifraud system, analytics, gamification module, referral system, and tournaments.
Key Metrics
- 300,000+ registrations
- 500,000+ transactions
- More than 5,000,000 spins monthly
Project Advantages
- The platform is currently used by 5 active online casinos.
- There is a stable demand for the B2B solution, and confirmed interest from 10 potential clients awaiting the launch of the B2B platform.
- A fully established and cohesive project team is already in place.
- Product development period: more than 6 years.
Market Problems and Relevance
According to research by GameRefinery and SOFTSWISS, players leave not because of games but due to a lack of external motivation.
Key Reasons for Churn
- Lack of motivation to return
- Insufficient rewards and progression systems
- Weak personalization
- Outdated or unclear UI/UX
Market Size: In 2024, the global online gambling market is estimated at $93–98 billion, with projected growth to $275 billion by 2033 (CAGR 10–14%).
Solution
In addition to the core platform functionality, a gamification module has been developed as a standalone product.
Gamification Features:
- Progression System: level system, ranks and titles (e.g. “Seaman”,“Captain”)
- Economy: internal currency (Slotcoin), reward store, loot boxes (cases), exchange system
- Tools: Tasks and missions, Achievements
- Wheel of Fortune (Lucky Spin), Gaming cashbac
- Impact: increase in active players by up to 2x, significant improvement in traffic ROI
Platform Monetization Models
Setup Fee: A fixed fee for launching the platform turnkey by the product and technical teams.
Operational Partnership: Payment for full or partial project management (support, retention, payments, CRM).
Revenue Share: A percentage of the client’s profit or GGR for using the platform.
Monthly Fee: A minimum monthly payment for platform usage and technical support.
Additional Services: Paid integrations, design services, consulting, and custom development.
Project Budget
Total product development budget: $300,000
Investment Allocation:
- Project team for 6 months: $200,000
CEO / Product & Growth
Full Stack Developer / Tech Lead
Developers
COO / PSP & Billing Manager
CTO / Technical Operations Lead
Design & Creative Lead
- Legal expenses (licensing and compliance): $45,000
- Marketing: $50,000
- Infrastructure (servers, hosting, software): $5,000
Investment utilization period: 6 months (in tranches of $50,000)
Project Implementation Stages
Stage 1: Launch / Development (1–6 months)
Tasks: architecture development, establishing legal structure and registering IP, working with a base of 10 potential clients
Stage 2: Operational Phase (6–18 months)
Investment payback period: up to 18 months
Tasks: building a systematic sales process, attracting new clients
Stage 3: Scaling (18+ months)
Tasks: Expansion of additional services, Increasing LTV
Investment
Investment goal: finalize the platform to B2B-ready level, complete migration to a new technology stack, scale through partner channels, legally register intellectual property rights for the product
Required investment: $300,000
Investor offer: from 30% equity in the joint company (negotiable).
