ID: 17052

17.01.19

Investment projects and startups in Ukraine

Leading media in the agricultural sector

Attraction of investments in the ongoing high-profile agricultural media project in order to expand the activities

Location:

Украина

  • Sector: IT and telecommunications
  • Business activity: Publishing and media
  • Stage: Growth or Expansion
  • Required investments: $560 000
  • Type of investment: Equity
  • Share in capital: 50%
  • Return on investment, years: 4

About the project

The company was founded in 2015.

To date, the publication has established itself as a professional and high-phofile player on the agricultural market of Ukraine.

Target audience: managers and owners of agricultural companies; companies supplying goods and services to agricultural companies:  from financial institutions and investment funds - to manufacturers of equipment, PPP and chemicals; processors and traders.

Project objective:

  • To create a leading media in the agricultural sector
  • To form professional communities of key market players: owners of companies, CEOs, top managers
  • To create a professional Agency specializing in the development of marketing and communication strategies for the tasks of the agricultural market.

Problems to be solved by the project:

  1. Media:
    - shaping public opinion
  2. Professional community:
    - implementation of business tasks
    -interaction with international and regional partners
    -interaction with international organizations and embassies
    -interaction with public authorities
  3. Agency:
    - development of integrated communication strategies

Competitive advantages of the project:

  • Unique media positioning (3 directions in media holding: magazine, digital and events)
  • High competence of the new team: online & sales
  • Market launch of online special projects - a new format on the agricultural media market

Offer to investor:

Acquisition of 50% entity interest for 15.6 million UAH (cash-out/cash-in)
 Return on investment - 3.5-4 years
 Expected capitalization of the project in 4 years: 60 million UAH

Detailed information is provided in person at the meeting.

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