*Illustrative image, real photos available upon request
The brand has been actively developing since 2012 in Ukraine (Zakarpattia Region) and abroad. The salon network specializes in high-performance cosmetology services, including:
- Laser hair removal
- Aesthetic treatments (facials, peels, massages)
- Hardware cosmetology (microneedle RF lifting, SMAS lifting, phototherapy)
- Injectable procedures
- Professional selection of home skincare products
Value Proposition for Clients
The salons help address issues that affect appearance and self-confidence:
- Acne, pigmentation, wrinkles, enlarged pores, dry or oily skin
- Unwanted hair (long-term removal)
- Signs of aging
- Dull, tired skin
- Psycho-emotional fatigue — through relaxation treatments
Key Business Advantages
- Next-generation equipment
- Proprietary treatment methodologies
- Broad range of services
- Strong corporate culture and in-house training system
- Unified service standards across all locations
- High client loyalty, active CRM database
- Robust marketing: Instagram and Facebook targeting, SEO and Google Ads, promotions, special offers, gift certificates, blogger and local influencer collaborations for UGC
- Instagram account with over 15,000 followers, plus individual pages for each location
- Modern website with user-friendly navigation
Market Positioning
The salons operate in the premium segment. A standardized format across different cities builds a recognizable brand.
Competitors: national chains (Lazerhouse, Estet, Lumenis), private cosmetologists, medical centers offering aesthetic services.
Key Differentiators:
- Proprietary treatment techniques
- Premium, next-generation equipment
- Luxury-brand-level service standards
- Transparent pricing — results without hidden charges
- “360° Beauty” approach: procedure combinations + consultations + aftercare support
- Staff as brand ambassadors with high engagement
Team
Two founders, a network manager (strategy, growth control, investments), HR manager, warehouse and payroll control manager, center managers, 2 shift administrators, cosmetologists/technicians — 3–5 per salon depending on workload.
Main Assets
- Fully fitted salons with renovations, specialized furniture, modern equipment
- Retail displays with professional cosmetics
- 13-year supplier relationships (including consignment terms)
- CRM system and internal communication channels
- Experienced marketing team with strong social media presence
- Equipment maintenance support
- Instagram main page: 15K+ followers; each salon also has its own page
Equipment Value Across All Salons: $210,000
Net Income of Salons 2021–2025, $
|
Year |
№1 |
№2 |
№3 |
№4 |
№5 |
№6 |
Total (6 salons) |
|
2021 |
12 874 (Sep–Dec) |
46 546 |
N/A |
78 091 |
N/A |
108 939 |
226 645 |
|
2022 |
58 522 |
42 396 |
N/A |
88 809 |
71 296 |
69 735 |
330 760 |
|
2023 |
53 240 |
39 187 |
8 140 |
80 575 |
69 520 |
68 832 |
319 495 |
|
2024 |
45 153 |
28 292 |
12 214 |
51 156 |
45 675 |
56 845 |
239 337 |
|
2025 (Jan–Apr) |
10 680 |
10 440 | 2 472 | 10 536 | 7 512 | 12 384 | 54 024 |
Subject of Sale: 6 salons of the network
Reason for Sale: Change in owner’s business focus
Asking Price: $450,000