Investment stage: early stage
Investment lump sum: USD 90 000
Type: equity financing
Concept
A wealthy family looks after providing itself with useful, tasty, fresh foods of high quality products.
There is a growing class of new generation of farmers and craft producers of the kind in search of the targeted, marginal, and stable distribution channel.
Often, it requires considerable time and effort and sometimes skills and experience to provide a family with the 'real' food for a week.
Thus, the project solves a problem of finding proper foods for a family for a week with a less time consuming way.
- Wide range of assortment in a single place
- Assurance in quality, freshness, and availability
- Delivery to the customer's door or a pickup place
- Convenient way of paying and making purchases
- Minimum time to spend for a buying process
Business model
1. Transactional business model of B2C
- making orders from suppliers upon customer requests (without leftover stock)
- upon receiving, we make selection and provide packaging for foods
- making deliveries
- accepting payments
- paying to supplier
2. The high tech operational approach is delivered by own customized software
3. Business will be based upon selected suppliers and verified products
Management
Strong project team, as the founders are people from the corporate sector who have worked for transnational corporations.
Three founders are liable for: 1) operational management 2) administrative issues and logistics 3) IT
The accomplished errands after 1 year of operations:
- The website, web shop has been developed
- Social media at Facebook and Instagram have some 6 300 of subscribers
- Automated software for the designated business processes has been launched: web-plant, web-store-check-tool
- Standards for selection of foods and packaging were established
- More than 100 suppliers
- More than 1 500 of food list of items
- More than 500 of paying customers (at zero spending on marketing)
- Some 120 of loyal customers with a regular paycheck of UAH 1 000 - UAH 5 000 (USD 40 – USD 200)
Investments
USD 90 000 of investments are needed to be absorbed by several tranches during 1 year period
The funds will be channeled to:
- attract customers
- develop and improve packaging approaches
- develop and improve of web shop software
*To note, since the outset the company spent investments to the tune of USD 37 000
