Discount store chain ATB plans to increase sales of its private label assortment from 23% to 25% of the total current in-store sales. The gains are expected to be brought from the sales of the innovative niche of the so-called fresh products of the healthy diet, told Boris Markov the CEO of ATV-Market discount store chain. The packed goods will not contain palm oil, toxic artificial food coloring, and flavoring and preservation agents.
As of present, domestic retail market is undergoing restructuring when 50% of sales are made with retail chains and the other part comprises convenient stores. In the coming years, the market players expect competition to intensify.
To note, ATB owns confectionary Kviten producing products for trademarks of Bravissimo, Kviten, Biscuits Collection, meat plant Favorit ─ TM Dobrov, TM Miasna Lavka, TM Kovbasniy riad, and sports complex Voskhod in the city of Dnipro.
