Ukraine’s EVA chain, the country’s largest beauty and drogerie retailer, delivered growth in both financial and operating performance in 2025. The company’s revenue increased by 18% to UAH 31.8 billion, while net profit reached UAH 1.1 billion. At the same time, more than UAH 1.1 billion was invested in business development, with funds allocated to store modernization and expansion, rebranding, and the development of logistics infrastructure.
During the year, the company continued to actively expand its retail footprint, opening 73 new stores. At the same time, 15 locations were closed, mainly due to the proximity of hostilities, while two more stores in Kyiv were destroyed by shelling. As of the end of 2025, the chain operated 1,167 outlets.
EVA is also testing new formats. In particular, the company is piloting the compact “EVA poruch” convenience format and had opened 10 such stores by year-end. The format is currently being refined, after which a decision will be made on further scaling. At the same time, EVA Beauty, the company’s premium format, continued to expand, growing to five stores, including new locations in Dnipro and Chernivtsi. In these stores, the average conversion rate stands at around 35%, while the average ticket increased by 10.9%.
The company also strengthened its work with brands. Over the year, EVA secured a number of direct contracts and authorizations, becoming an official retailer for brands including Kérastase, Davines, Lacoste, Karl Lagerfeld, Collistar and Artdeco. It also exclusively introduced Muzigae Mansion, IT Cosmetics, Urban Decay, Birkholz and Maison Maïssa to the Ukrainian market. In total, the commercial department added more than 300 new brands, while Ukrainian-made goods account for about 25% of the assortment.
The online segment continued to grow rapidly, with its share of total revenue exceeding 12%. Traffic to the online store increased by 28%, the number of orders rose by 32%, and gross merchandise turnover grew by more than 50%. By the end of the year, the EVA.UA assortment had reached 500,000 SKUs, while nearly 45% of orders were placed via the mobile app. As part of its e-commerce development, the company is also building a marketplace and plans to create a unified online platform for women in Ukraine. On Black Friday, the website recorded more than 1 million visits in a single day.
EVA’s private-label portfolio continued to play a major role in sales. It exceeded 70 brands, while its share in unit sales reached 38.5%, up 2.3 percentage points compared with 2024.
The company continued to invest in logistics and automation. Warehouse productivity in the retail segment increased by 10%, while e-commerce warehouse productivity rose by 29%. EVA also began rolling out hybrid self-checkout systems, with 116 such checkouts installed across 116 stores by the end of the year.
Energy resilience also remained a focus. Solar power plants with a combined capacity of 2.3 MW were installed at the company’s distribution centers in Lviv, Dnipro and Brovary.
EVA remains one of the largest employers in Ukrainian retail, with more than 14,700 employees, and created more than 600 new jobs in 2025 alone. Over the year, the company also paid UAH 5.1 billion in taxes.
EVA sells cosmetics, perfumes, household and health products, while also actively developing its online store. The chain is operated by Rush LLC, owned by businessmen Ruslan Shostak and Valeriy Kiptyk. The first EVA store was opened in Dnipro in 2002.
