Suziria Brands, part of the Ukrainian group of companies Suziria Group, which has been developing a culture of animal care in the market for over 30 years, has announced the opening of a new production facility for natural pet snacks and the launch of the premium brand Half&Half. This reflects the company's ability to expand and strengthen its presence in the international and internal markets despite the full-scale invasion of Ukraine.
The new production facility has an area of 1,600 square meters and is located in Kalush, Ivano-Frankivsk region, near the western border of the country. This is the group's third production asset in Ukraine. Investments in this project amounted to more than half a million euros. Suziria Brands plans to produce about 7,200 tons of pet products annually at the new plant using unique technologies.
"Our company, Suziria Brands, always strives to create products that are focused on consumer demand, using only innovative approaches to production. The opening of another production facility in Kalush is a recognition that our country has everything we need to create high-quality products in Ukraine that are competitive in the global market," says Polina Kosharna, co-owner and chairman of the supervisory board of Suziria Group.
Suziria Brands is not only expanding its activities by opening new production facilities, but also introducing a new brand Half&Half to the pet market. It was created to meet the needs of modern consumers and provide healthy food for pets. The product line includes meat snacks for dogs and cats produced in Kalush, as well as natural food produced in Poland under a private label.
Half&Half's audience is made up of millennials and pet parents who understand and respect the needs of their animals. They appreciate the originality and quality of products, which is what the manufacturer is focused on. The food and snacks include healthy products for a balanced diet and comfortable digestion.
"We understand that modern pet parents demand high-quality products, and Half&Half meets these expectations by launching food and snacks with natural ingredients. Our brand is a desire to provide four-legged pets with delicious snacks and to give customers confidence in the quality and well-being of their pets," says Kosharna.
An important component for Suziria Brands will be the launch of the Half&Half brand on the international market. Thus, Half&Half food is already available in Europe, and snacks will be available for ordering from January 2024. As of November 2023, Suziria Brands has already exported its brands of food, non-food and veterinary categories, such as Savory, Priroda, SpecialOne, and ProVet, to more than 10 partners and continues to actively develop both its own and private brands in the pet food and snacks industry.
