Slot machines producer Aristocrat buys gaming Plarium with offices in Ukraine for USD 500mln

Slot machines producer Aristocrat buys gaming Plarium with offices in Ukraine for USD 500mln

The producer of slot machines and the developer of online games Aristocrat Leisure Limited bought a developer company of games for social networks and mobile devices.

The deal must be closed in December this year. At this, the shareholders of Plarium will be paid additional amounts over USD 500mln in 2017-2018. The proceeds will be calculated depending on the profitability following the results of each year.

Under the terms of the deal, the CEO and co-founder of Plarium Avraham Shalel and 12 other key role managers will remain in their positions. At the same time, they agreed to wait for their payments due until 2020.

Plarium employs 1,200 staff located in Israel, the USA, Ukraine and Russia. In Ukraine, the company has several representative offices in Kiev, Kharkiv, Lviv, and Odessa.

The most popular game, created by Plarium, is the strategy game Vikings: War of Clans.

The CEO of Aristocrat Trevor Crocker believes that the purchase of Plarium will allow the company to expand its interests in the fast-growing mobile games market including the US market worth USD 43.6bn in mobile and web games. As of present, the social casino market for the company stands at USD 3.2bn, but after adding the segments such as strategy, RPG and casual games, it will expand to USD 25.4bn.

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