State of the Polish HoReCa Market in 2025
In 2025, Poland’s HoReCa sector continues to demonstrate resilient demand growth and above-average overnight stays in tourist accommodation. According to Eurostat, 1,279 million overnight stays were recorded across the EU in the first half of 2025, representing a 2.3% increase compared to the first half of 2024. Among the fastest-growing markets were Malta (12.7%), Latvia (8.6%), and Poland (8.5%).
Source: European Commission.
This growth is driven not only by the recovery of international tourism but also by strong domestic demand, which remains a key driver of guest inflows to Polish hotels.
Source: European Commission.
National statistics confirm this trend. In the first half of 2025, 18.9 million tourists used accommodation services in Poland, with total overnight stays reaching 44.9 million. A significant share of this volume was generated by hotels and similar accommodation facilities.
Source: stat.gov.pl.
Hotel KPIs and Investment Trends: Demand Stability
Analysis of the Polish hotel market in 2025 focuses on core operational performance indicators:
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Occupancy rates in many regions are sustained at 65–70%, reaching 80–85% during peak seasons;
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ADR (Average Daily Rate) continues to show positive dynamics, reflecting demand growth and pricing adjustments by operators;
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RevPAR (Revenue per Available Room) remains stable, supported by the combined effect of occupancy and pricing.
Source: nerukhomi.ua.
Market reviews indicate that, in 2025, the operational metrics of Polish hotels largely match or exceed 2024 levels. This makes the sector attractive for both domestic and international investors.
In this context, property owners and hotel operators are increasingly focusing on multi-revenue models—including restaurants, conference facilities, SPA services, in-house guest services, and events—which help mitigate seasonality risks and enhance overall business resilience.
Why Investors Are Turning to Regional Markets
In 2025, investors are increasingly considering regional hotels and resort locations as alternatives to traditional markets in Warsaw or Kraków. The key drivers include:
- the adaptability of regional locations to mixed demand, combining leisure, business, and local guests;
- lower competition and reduced entry prices in regional markets, creating opportunities for value-add and turnaround strategies;
- positive operating performance in regions that is comparable to capital-city markets.
Analysts note that strategic regions with strong tourism appeal and solid infrastructure are beginning to deliver investment returns on par with traditional HoReCa hubs—particularly in the 3–4-star hotel segment with additional services.
Greater Poland as an Example of a Growing Regional HoReCa Market
In 2025, the Greater Poland Voivodeship stands out as a representative example of a strengthening regional HoReCa market, supported by the decentralization of tourism and business demand. The region’s key advantage lies in the combination of tourism attractiveness, high transport accessibility, and relative proximity to Germany, integrating Greater Poland into broader Western European business and tourism flows.
This positioning generates stable demand for weekend travel, MICE formats, and corporate events.
Investment Opportunity
Against this backdrop, the Habenda hotel complex in Poland represents a versatile and promising regional HoReCa asset:
- Strategic location in the Greater Poland Voivodeship, a region with notable growth in overnight stays and diversified tourism demand;
- Diversified business model, combining hotel operations with a restaurant, conference facilities, SPA, and active guest services;
- Operational optimization potential, aligned with multi-revenue trends and an increased focus on comfortable long-stay accommodation.
More details on the investment opportunity are available at:
More details on the investment opportunity are available at the following link
The Polish HoReCa market in 2025 demonstrates sustained growth, diversified demand, and positive dynamics in overnight stays, as confirmed by updated Eurostat and national statistics.
For investors, this means that 2025 presents a favorable window of opportunity to enter regional HoReCa assets in Poland. Assets such as Habenda combine stable demand, diversified revenue streams, and scalability potential, aligning well with the logic of the current investment cycle.
