An investment opportunity is offered to participate in the development of a Ukrainian company specializing in the wholesale and retail sale of tactical clothing, footwear, personal protective equipment, and gear for military personnel, law enforcement agencies, security companies, and private clients.
The e-commerce project was founded in Kyiv and has been operating since 2022. Today, it holds a strong position in Ukraine’s military products market. The business has an operating model in place, established supply channels, online sales, a retail presence in Kyiv, and a B2B business line serving professional clients.
Current sales volume amounts to approximately UAH 330 million per year. Gross margin averages 35%. Inventory stands at around UAH 44 million at purchase cost.
Core of the investment proposal
The company is raising UAH 40 million in investment to expand its product assortment, deepen inventory levels, and scale wholesale sales of tactical gear, military apparel, armor plates, protective helmets, plate carriers, ballistic inserts, and other products used in high-risk environments.
The business’s primary need is increased working capital. Additional funds will allow the company to increase procurement volumes, ensure stable availability of the most in-demand items, strengthen work with B2B clients, and expand its presence in both retail and online segments.
The investment will be directed toward transitioning from purchases through intermediaries to a direct import model. The implementation of this strategy will make it possible to optimize the supply chain, reduce purchase prices, and increase the business’s gross margin.
The investment structure provides for raising funds in the form of a loan, with mandatory repayment and interest payments. Under the base model, the investor does not participate in the company’s operational management but receives fixed income.
At the same time, the project initiators allow for the possibility of involving a smart investor in the company’s development, including participation in management processes, subject to separate agreements.
Market problem
The Ukrainian market for tactical gear and personal protective equipment remains highly dynamic and at the same time fragmented. Military personnel, law enforcement officers, security structures, and civilian users often face a shortage of reliable and proven products necessary for personal safety and effective work in high-risk conditions.
A significant amount of products of varying quality is available on the market, which complicates the choice for the end consumer. A separate issue is the lack of comprehensive solutions, when the customer needs not one item of equipment but a complete set of compatible products: plate carriers, armor plates, helmets, ballistic protection, clothing, footwear, and related gear.
The project addresses this problem through the formation of a broad assortment of proven products, a combination of online and offline sales, direct supplies from manufacturers, and work with the professional client segment.
Products and competitive advantages
The company’s assortment includes tactical clothing, footwear, plate carriers, protective helmets, armor plates of classes 3, 4, 5, and 6, ballistic inserts, and other elements of personal protection and equipment.
A separate line is military and tactical clothing in a military style. Products of leading Ukrainian brands are in high demand due to their practicality, durability, quality materials, and suitability for active use in conditions where comfort, functionality, and reliability are essential.
Another important segment is body armor. The company works with armor plates manufactured in China using modern materials in line with current safety and quality requirements. Direct supplies from manufacturers make it possible to optimize cost and maintain competitive prices.
The key strengths of the business are its wide assortment, the ability to adapt its offering to the needs of different customer groups, the availability of wholesale and retail sales channels, work with trusted suppliers, its own retail presence in Kyiv, and the team’s experience in promoting products in the tactical gear market.
Market and development potential
According to the project initiators’ estimates, the market for apparel and textile products of the brand category on which the company focuses may amount to around $500 million. It is characterized by stable demand for functional clothing, military-style products, and goods for active use where quality, convenience, and durability are important.
The armor plate market is estimated at approximately $200 million. Demand in this segment is driven primarily by military, law enforcement, and security structures, as well as users who require reliable personal protection equipment.
Further market development is supported by several factors: the need to modernize equipment, rising requirements for the quality of protective elements, demand for integrated solutions, and the need for stable product supply channels.
Sales channels and suppliers
The company uses a combined sales model covering B2B, B2C, online, and retail channels.
In the B2B segment, the company works with military units, law enforcement bodies, and security companies. To scale sales, a distribution model involving regional partners is used. Online sales are carried out through the company’s own online store and marketplaces. The company also has four specialized retail stores — two in Kyiv and two in eastern Ukraine — allowing it to work directly with end customers, demonstrate products, and build a loyal customer base.
The company cooperates with a number of specialized suppliers and counterparties in the tactical, military, and outdoor gear market.
The company has the appropriate equipment and is engaged in contract manufacturing of tactical gear and personal protective equipment, including armor plates, ballistic inserts, and other products for professional use.
Company assets
The company leases commercial real estate for office, warehouse, and retail operations. The premises are used for storing and selling tactical gear, protective equipment, clothing, and related products.
The lease model gives the company flexibility in business development and the ability to adapt space to current needs. In the future, the possibility of acquiring real estate is being considered as a strategic step to improve business stability.
The company holds a license for the storage and sale of helmets and armor plates. It also owns a Renault Master vehicle used for operational needs.
Team
The company was founded by two founders who are actively involved in the strategic and operational development of the business. They participate in key management decisions, financial planning, the development of new business lines, and negotiations with partners, suppliers, and major clients.
The active involvement of the founders ensures a high level of control over processes, speed of decision-making, and management transparency. The company employs more than 60 people.
Required investment amount
The company is raising UAH 40 million.
The intended use of funds is working capital, specifically for product procurement, increasing inventory, expanding the assortment, and ensuring stable supply for wholesale and retail clients.
The investor’s participation format is a loan with repayment and interest payments. The investor may receive fixed income without participating in the company’s management. At the same time, an alternative format of cooperation is possible, involving the investor more actively in the company’s development or management processes, subject to agreement between the parties.
Exit opportunities
The mechanism for the investor’s exit from the project is determined by agreement. Potential scenarios may include repayment of the loan according to an agreed schedule, refinancing, restructuring of participation terms, or another format agreed between the parties.
