Sale / Investment Opportunity in a Digital Pharma Platform for Searching and Reserving Medicines

Brief Overview of the Project

Our platform is a digital service and mobile application (Android and iOS) for searching and reserving medicines, bringing together users, pharmacies, and pharmacy chains within a single ecosystem. This model is similar to Tabletki.ua — one of the most widely used pharma services in Ukraine, which was acquired by Kyivstar in February 2026 for $160 million.

The project has been operating since 2020 and already has an established technology base, SEO traffic, a partner pharmacy network, and its own internal operating infrastructure for scaling.

Market Context (Why This Is Strategically Attractive)

The Ukrainian pharmaceutical market remains large-scale — its total size is about UAH 240 billion, and by the end of the first three quarters of 2025 it had grown by 17% year-on-year. At the same time, the market includes 18,115 pharmacy outlets, confirming both the scale and the high density of pharmacy retail in Ukraine.

The Ukrainian pharmaceutical market remains large-scale — its total size is about UAH 240 billion, and by the end of the first three quarters of 2025 it had grown by 17% year-on-year.

The market is also highly concentrated: the top 5 pharmacy chains control about 64% of pharmacy retail and around 43% of the country’s pharmacy outlets. This creates strong demand for digital tools that can:

• provide additional traffic,
• increase reservations,
• improve pharmacy unit economics,
• serve as an integration point between pharmaceutical companies, distributors, and retail.

Key Pharmacy Market Players (Forbes, 9M 2025)

Among the largest chains:

• Apteka ANC — revenue of UAH 34.3 billion, 1,620 pharmacies
• Podorozhnyk — UAH 31.8 billion, 2,309 pharmacies
• Apteka 9-1-1 — UAH 24.6 billion, 1,770 pharmacies
• Bazhaiemo Zdorovya — UAH 21 billion, 1,317 pharmacies
• Apteka Dobroho Dnia — UAH 9.5 billion, 784 pharmacies

This confirms that a platform at the intersection of search + booking + pharma retail operates in a large market with strong B2B partners and a clear scaling logic.

Validation of the Model: the Tabletki.ua Case (Market Benchmark)

In February 2026, Kyivstar completed the acquisition of 100% of Tabletki.ua for $160 million — one of the largest wartime M&A deals in Ukraine.

According to Forbes / public deal materials, at the time of sale Tabletki.ua had:

• an average of 14 million online reservations per month (2025),
• GVM of UAH 57.3 billion (for 9M 2025),
• EBITDA of UAH 1 billion (for 9M 2025),
• net profit of UAH 836 million (for 9M 2025).

Forbes also noted separately that the service was used by around 10 million people per month, and in 2024 it cooperated with around 12,000 retail outlets (nearly 70% of pharma retail), which clearly demonstrates the scaling potential of platforms of this type.

This case is a direct market signal: pharmaceutical digital platforms in Ukraine have strategic value for major ecosystem players (telecom, healthtech, pharmacy chains, distributors).

What Has Already Been Built in Our Project

• Website
• Mobile application (Android and iOS)
• Medicine reservation
• Reservation history
• Customer support service

• Personal account
• API for data exchange
• Technical and operational support
• Reporting and analytics
• Marketing tools to increase sales

• Pharmacist dashboard (binding / product editing)
• Operator and call center manager dashboard
• Internal tools for operational control and service quality

• A legal entity (LLC) with executed contracts.

Infrastructure and Technology Stack

The system uses several environments: Dev — for developing and testing new features, Stage — a pre-production environment for integration testing and pre-release validation, and Prod — the production environment serving real users.

The technology stack is built on a microservices architecture and includes: backend in Java 17 using Spring Boot and Quarkus, frontend in Angular, and mobile applications in Ionic and Angular for iOS and Android.

For data storage, the system uses MySQL, MongoDB, and Elasticsearch; for caching — Redis; for message exchange — RabbitMQ. Containerization is implemented using Docker and Docker Compose. CI/CD processes are run through GitLab CI. The code is stored in a private GitLab repository, Docker images are stored in Private GitLab Registry, and the infrastructure is deployed on Linux servers.

Key Metrics and Achievements

Reservations:

• December 2023 — 920
• January 2024 — 1,500
• February 2024 — 1,700
• March 2024 — 2,100

SEO Traffic:

• December 2023 — 43,000
• January 2024 — 79,000
• February 2024 — 91,000
• March 2024 — 98,000

• 100,000+ organic traffic / month
• 8,700 pharmacies in the system
• 10,000 clients (users)
• The project has been on the market since 2020

Acquisition Channels / Clients

• main — SEO (organic Google traffic)
• additional — PPC advertising
• mobile app promotion (ASO/UA)
• partner websites with display advertising (banners).

• B2C users who reserve medicines;
• B2B clients — distributors, manufacturers, and pharmacies that place display advertising on the portal.

Project Strengths (Competitive Advantages)

The project already has a full-fledged operating platform:

• website + mobile application,
• API integrations,
• internal dashboards for the team,
• support and operational processes.

In other words, a partner gets not an “idea,” but a ready-to-operate product with infrastructure for scaling.

• 100,000+ organic traffic / month
• 40 proprietary satellite websites
• 330 referring donor websites linking to the project (including high-quality resources and gov sites)
• A fully SEO-optimized platform
• Broad content presence in search and AI environments (including mentions/citations of project pages — according to internal data)

We are already integrated into the logic of the pharma market:

• working with pharmacies and chains,
• API exchange,
• operational support,
• reporting and service processes.

This significantly reduces time-to-scale for a strategic partner.

Why We Are Looking for a Strategic Partner or Buyer

We clearly understand that reaching the next level requires not only capital, but also market expertise.

Our team has a strong IT and operational foundation, but we are looking for a partner who can help accelerate development through:

• deep understanding of the pharmaceutical market,
• access to strategic relationships and partnerships,
• expertise in B2B development and monetization,
• the ability to scale the product through an existing client / pharmacy / medical ecosystem.

Cooperation Format We Are Considering

We are looking for a partner who will:

• provide financing,
• act as a strategic advisor,
• help shape the right development vector,
• support scaling and strengthening of the market position

We are ready to consider an M&A scenario with a профильный buyer if we see strong strategic synergy and a clear plan for product development within a larger ecosystem.

What the Strategic Partner / Buyer Receives

• Participation in a project with an already established product and audience
• Access to a strong SEO asset and a long-term organic acquisition channel
• A ready-made technology and operating infrastructure (with no need to build from scratch)
• The opportunity to influence the strategic development of the platform
• Scaling potential within the pharmaceutical and healthtech segment
• Synergy between technology, traffic, operating system, and market expertise

Who We Are Looking For

We are open to cooperation with the following types of partners and investors:

• international and local pharmaceutical manufacturers;
• pharmaceutical distributors and wholesale operators;
• pharmacy chains and e-pharmacy players;
• companies in pharma analytics, market intelligence, and healthcare data;
• RWD / RWE platforms and data partners in healthcare;
• healthtech / medtech companies;
• strategic and financial investors with experience in healthcare / pharma.