The program is held from September 10 to December 6, 2018. All this time the founders of the project will be in Germany, where they will be trained at Techstars Berlin. Each team that has passed to the accelerator will receive $ 120 thousand, of which $ 100 thousand are investments in the form of a convertible loan, and the remaining $ 20 thousand - funds to cover the costs of the team during their stay in Berlin.
Startup Softcube was created by Oleg Lesov and Oleg Boroday in 2013, and was a Big Data product for online stores. Since the startup's existence, it attracted $ 400 thousand from Digital Future and Alexey Kuznetsov, and before that, seeded investments, the size of which was not disclosed. Last year the company also closed the deal with Chernovetskyi Investment Group.
During this time, the company's product has changed significantly. Now, thanks to Softcube, retailers can create effective video ads using AI that cover all product catalogs. In addition, Oleg Boroday left the project long ago, and Roman Zakharov came to take his place.