Unfortunately, most business brokers (so-called "middlemen") in Ukraine have a very low success rate of successfully closed deals — less than 5%. Why is that?
Because most of them fail to do four key things:
- They don’t thoroughly study the client’s business, its potential, and possible risks for buyers;
- They don’t prepare comprehensive and high-quality materials (investment memorandums, teasers, presentations) about the business;
- They don’t conduct effective marketing to a wide audience of potential investors;
- They are unable to provide end-to-end transaction support (from understanding the deal structure to legal facilitation).
Instead, they simply focus on volume — taking on any business, sharing short descriptions of listings via messengers with other intermediaries and acquaintances, posting ads on OLX, and hoping to close a deal.
Why do they work this way? First, it’s the easiest route: no need to deeply dive into each business. Second, even with a low success rate, the math can still be profitable — if a commission is around $20,000, they can earn $40,000–50,000 from 1–2 “successful” deals out of 20–25 clients per year.
InVenture works differently. If we take a business on for sale, the client has a choice: either launch a powerful marketing campaign and manage the negotiations and closing independently, or additionally use our brokerage services and take minimal involvement in the transaction process.
We do not accept every project — only those that we believe are investment-attractive and balanced in terms of price, performance indicators, or asset characteristics.
What do we do differently?
1. Investor outreach:
For 15 years, we’ve been actively growing our investor base and expanding communication channels with investors.
We use personal and professional networks, LinkedIn, and lead generation via our own investment marketplace (well-ranked on Google).
We conduct direct outreach to strategic buyers in relevant sectors.
2. Buyer screening:
We ensure full confidentiality — no buyer receives access to confidential information without signing an NDA or receiving explicit approval from the seller to share the data.
We assess buyers based on criteria such as experience, reputation, availability of capital, motivation, acquisition timeline, and more.
3. Professional materials:
Before launching a business for sale on the market, we conduct a detailed interview with the owner (at least one hour), collect essential information, and typically visit the facility to verify the existence and condition of business assets.
We prepare a detailed Investment Memorandum (20–30 pages) for qualified buyers, and a condensed teaser for promotion on the InVenture investment portal.
Why is all this necessary?
Our goal is to sell 100% of the businesses we take on and to satisfy every client.
Naturally, due to low liquidity — especially among distressed businesses — and considering the wartime situation in Ukraine and the overall economic challenges, we are not always able to solve every case within optimistic timeframes.
However, even if a deal is not closed within a year or even a few years, we continue working toward results and honor our commitments to the client.
Here is a rough case study of one of our recent transactions — the sale of a confectionery manufacturing business in Vinnytsia region (the enterprise had minimal profitability in recent years):
- Sale timeline: June 2024 – February 2025 (8 months)
- Format: Maximum advertising package + full brokerage support
- Number of interested buyers: 12
- Number of site visits: 7
- Number of official offers: 2
- Additional deal information available upon request
Of course, our aim is to create competition among buyers to achieve the best possible price and terms for the client.
To receive a genuinely strong offer, you need to reach tens of thousands of potential investors. This approach works — and we continuously refine it to deliver market-driven results for our clients.
That’s why InVenture is the No. 1 choice for business and commercial property owners who are seriously committed to selling and want to do so effectively, quickly, and profitably.
If this strategy resonates with you, get in touch — we’ll be glad to discuss how we can help.
