According to Ukrainian developers, the share of investment-driven demand in the primary residential market has recovered to 25–30%, reaching 30% and higher in some projects. At the same time, developers report a return of inquiries from foreign buyers.
Developers cite the return of so-called “package” investors in 2025 as a key feature of the market. For these buyers, residential property is once again viewed as a relatively liquid capital-preservation tool, rather than a short-term speculative asset.
Investment demand structure: from speculation to long-term strategies
According to Olena Ryzhova, Commercial Director at Intergal-Bud, at early construction stages investment transactions already account for around 15% of total sales.
“For buyers, this is no longer about short-term speculation, but one of the most reliable assets and a way to preserve capital,” she noted.
At Perfect Group, investment demand stabilized over 2024–2025. According to Oleksii Koval, Head of Projects, the investor share in 2025 ranged between 25–30%, with peak levels of 45–55% recorded in October–December.
He notes that investment activity is primarily influenced by:
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availability of mortgages and installment plans,
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expectations regarding rental rates,
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the overall level of economic and security uncertainty.
Return of deferred and foreign demand
At DIM, developers report growth in investment transactions driven by clients who had previously postponed decisions, as well as an increasing share of foreign investors.
RIEL notes that after an almost complete pause in 2022–2023, interest in “package” deals gradually returned in 2025. The company operates in both Kyiv and Lviv: while sales dynamics are comparable, Kyiv shows a stronger increase specifically in investment-driven inquiries.
Investors change their project selection approach
According to Yuliia Bilen, Head of Sales at Greenville in Lviv, the structure of investment demand has changed significantly.
“Classic short-term investments have given way to strategic capital allocations. Investors choose large-scale, liquid residential complexes with well-designed infrastructure, high-quality construction, and long-term value growth potential. Today, investment is a long-term strategy.”
At Kovalska, the company confirms the relevance of buy-to-rent residential investment models, emphasizing trust in the developer as a key decision-making factor.
Before the war, investment purchases accounted for up to 50% of sales; today, the figure is around 30%. The company also reports repeat investments by existing clients. For example, residents of the Rusanivska Harbour residential complex continue investing in new construction phases, while in the Green Island 2 project, investors acquired around 20% of apartments in a new building immediately after sales launch.
Formats preferred by investors
According to developers, investors increasingly focus on:
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one- and two-bedroom apartments,
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compact, liquid layouts of 37–66 sq m,
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units with high construction readiness or minimal additional finishing costs.
An additional trend is growing demand for apartments with developer-provided finishes. At Intergal-Bud, the share of such buyers is steadily increasing, and the company plans to raise the proportion of finished-apartment sales from 30% to 40% in 2026, viewing this format as a future market standard.
Investment outlook
Ukraine’s primary residential market in 2025 demonstrates a recovery in investment demand, a shift in investor motivation, and a gradual transition toward long-term, lower-risk strategies. Provided relative macroeconomic stability and predictable rental rates persist, residential real estate remains one of the few domestic instruments for capital preservation.
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