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MHP invested more than €40 million in a pet food plant in Croatia

MHP invested more than €40 million in a pet food plant in Croatia

MHP invested more than €40 million in the launch of a pet food plant in Croatia and the new Proof brand, while increasing revenue by 24% in 2025 to $3.77 billion

MHP, the international agri-tech and food company owned by Ukrainian businessman Yuriy Kosiuk, has opened a new pet food plant in Croatia. Investment in the project exceeded €40 million. At the same time, the company launched its own pet food brand under the name Proof.

MHP is developing the new business line through its MHP Pet Food division. Proof pet food is positioned as a premium product, with the range featuring grain-free recipes, high meat content, and raw materials of controlled origin.

MHP CEO Yuriy Kosiuk said that despite its international expansion, the company continues to invest actively in its Ukrainian business even during the full-scale war. In particular, MHP has already opened a value-added production facility in Dnipro, acquired Ukrainian Meat Farm, and started developing its biomethane production business.

MHP remains the largest poultry producer in Ukraine and one of the country’s biggest agricultural holdings. The company cultivates around 370,000 hectares of land across 12 regions of Ukraine, has production facilities both in Ukraine and in countries of Southeastern Europe, and exports its products to more than 80 countries worldwide. MHP also develops more than 15 food brands and cooperates with retail chains, including Myasomarket and Döner Market.

The company’s financial results for 2025 showed business growth. MHP’s revenue increased by 24% to $3.77 billion, while net profit rose by nearly 30% to $187 million. Adjusted EBITDA amounted to $569 million. At the same time, EBITDA margin declined from 19% to 15% due to higher production costs and weaker results in certain business segments. In the fourth quarter of 2025, the company recorded a net loss of $28 million.

The company continues to focus on higher value-added products. Sales of processed meat increased by 27% over the year to 57,300 tons. At the same time, performance in the oils and fats segment deteriorated: sunflower oil production fell by 41% due to high raw material costs, and EBITDA in this segment dropped by 71% to $14 million.

Poultry production in Ukraine also declined by 5% to 677,000 tons, despite the fact that the company’s production facilities were fully utilized.

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