American business platform ZenBusiness bought Ukrainian logo maker Logaster

American business platform ZenBusiness bought Ukrainian logo maker Logaster

The US-based unicorn ZenBusiness, valued at $1.7 bln, acquired the Ukrainian online logo maker Logaster. The deal volume has not been disclosed.

In over a decade in the market, US-based ZenBusiness has helped around 17 mln users to launch and manage businesses, as well as build brands. Valued at $1.7 bln, ZenBusiness has raised a million dollars in investments and is showing a 200% annual growth.

The American company purchased 100% of the Ukraine-based Logaster. The buyer was attracted by Logaster’s good on-site SEO parameters, a big number of website visitors, and a strong pool of high-quality backlinks. The company’s proprietary technologies and IPs will also be incorporated into ZenBusiness services.

The deal was announced in September 2022. In the weeks leading up to the shutdown of the Logaster website, users were informed to save their files. The deal was closed in early 2023.

The parties didn’t disclose the purchase price. Judging by similar market deals, we can supose that it can reach several million dollars. It was a regular cash deal without options, shares, or additional conditions. Three Logaster co-founders got sums of money based on their share in the company.


Aleksandr Oliinyk adds: “If we had sold the company before the COVID-19 pandemic, we could’ve easily added another zero to the sum. The pandemic has dramatically cut investors’ budgets.”

In 2021-2022, Logaster had 32.5 mln visitors and 1.35 mln registrations.

Logaster users came from Ukraine, the US, Brazil, China, Mexico, Japan, Germany, Spain, France, and other countries.

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