A Ukrainian company specializing in the sale of tactical clothing, footwear, personal protective equipment and gear is raising UAH 40 million in investment to expand its business. The project has been operating in Kyiv since 2022 and is currently at the growth and scaling stage.
The company is developing an e-commerce project in the military products segment and works with retail, online and B2B customers. Its target customers include military personnel, law enforcement agencies, security companies and private clients who use tactical clothing, gear and protective equipment.
The company’s current sales volume is around UAH 330 million per year. The average gross margin is estimated at 35%, while inventory balances amount to approximately UAH 44 million at purchase prices.
The funds raised are planned to be directed primarily toward increasing working capital. This includes expanding the product range, deepening inventory stocks, strengthening the wholesale segment and ensuring stable availability of the most in-demand product categories.
A separate development area is the transition from purchases through intermediaries to a direct import model. According to the project initiators, this should help optimize the supply chain, reduce purchase prices and increase the business’s margins.
The company’s product range includes tactical clothing, footwear, gear, body armor elements and other products for professional use in high-risk environments. The company also has equipment for contract manufacturing of certain categories of tactical gear and personal protective equipment.
The business uses a combined sales model covering B2B, B2C, online channels and retail. Online sales are carried out through the company’s own online store and marketplaces. In addition, the company operates four specialized retail stores: two in Kyiv and two in eastern Ukraine.
In the B2B segment, the company works with military units, law enforcement agencies and security companies. For further sales scaling, the company plans to develop a distribution model involving regional partners.
The company employs more than 60 people. The project was created by two founders who are involved in strategic and operational management, the development of new business areas, financial planning and negotiations with partners and major clients.
The investor participation format provides for raising funds in the form of a loan with repayment obligations and interest payments. Under the base model, the investor does not participate in the company’s operational management and receives a fixed return. At the same time, the project initiators allow for the possibility of involving a smart investor in the company’s development or management processes under separate agreements.
The investor’s exit mechanism from the project will be determined by agreement between the parties. Potential scenarios may include repayment of the loan according to an agreed schedule, refinancing or restructuring of the participation terms.
